Performance Marketing Specialist (Remote)

Are you interested in working on cutting-edge performance marketing campaigns with some of the top ex-Google experts in the industry? MarketingLens are looking for a talented and ambitious data driven Performance Marketing Specialist – with native Hungarian language skills and a minimum 3-5 years experience in PPC – to join the team. The candidate must be resident in the EU (we do not sponsor any visas at this time) with valid work permits and permissions.

We are looking for a talented Performance Marketing Specialist with a sharp mind!

This role will suit an analytical performance marketer with a demonstrated minimum 3-5 years experience in Google Ads campaign management. This role requires a strong understanding of Google Analytics 4, Google Ads, conversion tracking and optimisation, as well as Google Ads Editor capabilities.

The ideal candidate will also have some knowledge of GTM and Meta Ads campaign management experience. Candidates who have additional experience in other areas of the digital marketing ecosystem (SEO, WordPress website development, email marketing, CRM management, etc.) will have a clear advantage in the hiring process.

KEY RESPONSIBILITIES

Planning, setup, management and reporting of PPC campaigns, managing tracking & client relations.

• Manage a portfolio of our clients performance marketing campaigns, including setup, optimisation, and reporting
• Monitor and report on PPC and paid online advertising campaigns, mostly Google Ads and Meta ads.
• Research other paid ad options to identify the best fit for the client’s business goals
• Optimisation, day-to-day management and analytics for Digital Marketing campaigns (bids, keywords, ad text, etc)
• Conduct in-depth keyword and website research, ad grouping and audience targeting.
• Identify conversion rate optimization possibilities and conversion path issues.
• Ensure campaigns are tagged appropriately and that data is absorbed into an effective test-and-learn strategy to continually improve results.
• Research and recommend creative and innovative digital campaign tactics and experiences based on data and insights, keeping abreast of market changes and trends.

Campaign & Ad Reporting

• Prepare monthly reports to clients on marketing metrics and performance KPIs to understand the health of campaigns.
• Build, monitor, and optimise Google Ads, Meta Ads, and other paid platform campaigns
• Utilize 1st party customer match list implementation and segmentation
• Adjusting strategy and understanding nuance between e-commerce and lead generation campaigns, including implementing 3rd party CRM integrations (offline conversion tracking).

CORE COMPETENCIES

• Customer Driven: You are a custodian of your customer’s business. We can’t succeed if our customers don’t succeed first
• Simple As Possible: Especially when it comes to communicating with the team and with clients, you are able to explain abstract and complex systems in a quick and easy to digest manner. This means focusing on goals and outcomes, rather than vanity metrics and technical details.
• Dedication to Excellence: You are a dedicated expert, who continuously strives to create something exceptional with our customers. This includes humility and hunger to learn new things and test new ideas.

QUALIFICATIONS & REQUIREMENTS

• 3-5 years’ experience in performance marketing and PPC advertising
• A very sharp mind
• The ability to keep a strategic overview and see growth opportunities in your campaigns
• Proven Experience managing Google- and Meta Ads campaigns
• Experience using Google Analytics GA4
• Dependable, organised, and a team player
• Excellent communication skills in English. Native Hungarian language skills are also a must-have!
• Understanding of PPC Ads reporting and implementation
• Experience in marketing analytics and tracking campaign performance. GTM implementation and management experience will be a distinct advantage.

ADVANTAGES

• Looking beyond the PPC universe, having a holistic view of the digital marketing toolbox for any business goal
• Offline conversion tracking proficiency
• 1st data collection and activation strategy experience
• Any experience working with different CMS (tracking): WordPress, Shopify, Woocommerce).

WHAT WE OFFER

• Full-time employment contract (no freelancer or subcontractor contract possible)
• Highly professional work environment
• A secure, stable, long-term employment at a Hungarian agency that is despite very different from all other Hungarian agencies
• Ongoing support and training from super senior colleagues in the field of Performance Marketing, Data Science and Digital Analytics for your continuous professional growth (ex-Google, ex-Oracle etc)
• A strict selection of both Hungarian (and international clients) both in B2B, B2C, lead generation and e-commerce
• High-standard work ethics and company culture, mutual respect within the company and a strict work-life balance
• Clear priorities and goals for your daily work
• 100% home office based on your preferences
• Flexible working hours (within reasonable time windows)
• European level compensation package, scalable based on your performance
• As an entry salary with at least 3-5 years of above listed professional experience we offer a minimum of 800k huf monthly net salary right after the 3-month trial period – willing to pay more in case of overqualification
• A growth opportunity both in tasks and compensation package toward the management of our International Clients (worldwide performance marketing campaigns and complex digital growth strategies).

HOW TO APPLY

Please apply on our website: https://www.marketinglens.com/performance-marketing-specialist-job-hungary/