Product Marketing Director (Remote)

Company Description

Experian is a global data and technology company that powers opportunities for people and businesses worldwide. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics, and software. We also assist millions of people in realizing their financial goals and helping them save time and money.

We operate across various markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com

Job Description

The Product Marketing function is responsible for developing, positioning and important messaging for Experian products and services that are crisp, notable, and compelling. Product Marketing serves as a strategic partner to advocate for and promote Experian products in the marketplace, educating customers and integrating strategic messaging into compelling content and programs that promote customer engagement, acquisition, and adoption.

As a Product Marketing Director, you will report to the Senior Director of Product Marketing and own a set of products across the Experian Financial Services business, partnering with your Product Management counterparts, summarizing insights from the market, competitive landscape, and our product strategy. You will help to bring new products to market through go-to-market plans, value positioning, messaging frameworks, and sales enablement and training. You will engage with multiple partners across the organization and partners in the marketplace to build awareness and demand for our product portfolio.

You should understand the financial services data and technology including scores, analytics, portfolio management and regulations. You have a familiarity with data-driven marketing, advertising and technology with experience in product marketing, solutions marketing, strategy, or sales enablement.

You’ll Have The Opportunity To

• Develop and an understanding of the market, the buyer personas and needs, and the competitive environment
• Promote the creation and maintenance of supporting materials, including a library of both internal and external product content (e.g., pitch decks, case studies, videos, product sheets, whitepapers, etc.).
• Articulate notable product messaging that resonates with the customer
• Partner with teams including engineering, product management, marketing, and sales to accomplish go-to-market campaigns and lead product adoption
• Support win/loss analysis and distill client feedback, uncovering insights to evolve product positioning and messaging and provide relevant recommendations informing sales and product strategy
• You may lead 1 individual contributor in this position

Qualifications

• 10+ years in product marketing, solutions marketing, strategy, or related field
• Experience in B2B SaaS marketing within the FinTech or financial services sectors
• Experience working with technical or complex products as a trusted partner to both product and sales teams
• Experience building high-performance teams.
• Navigate a regionally distributed organization where a significant amount of personal interaction is done online.

Benefits/Perks

Additional Information

• Great compensation package & bonus plan
• Core benefits including full medical, dental, vision, and matching 401K
• Flexible schedule, ability to work remotely, hybrid, or in-office
• Flexible time off, including volunteer time off, vacation, sick, and 12-paid holidays

Additional Information

Our uniqueness is that we celebrate yours. Experian’s culture and people are important differentiators. We take our people’s agenda very seriously and focus on what matters: DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering… the list goes on. Experian’s people-first approach is award-winning: Great Place To Work™ in 24 countries, FORTUNE Best Companies to Work, and Glassdoor Best Places to Work (globally 4.4 Stars), to name a few. Check out Experian Life on social media or our careers site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian’s DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, color, sexuality, physical ability, or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.