Freelance Senior Creative Producer (Remote)

Welcome to Welltech – a global IT powerhouse specializing in cutting-edge Health & Fitness mobile applications. With an impressive 200M+ installs and a suite of 6 revolutionary apps, we are positively transforming the lives of millions, nurturing healthier lifestyles and overall well-being.

With a solid six-year presence in the international market, Welltech boasts a dynamic team of over 600 passionate professionals across the globe. From intuitive nutrition trackers to innovative fitness solutions, we empower individuals to embark on a transformative journey toward optimal health and happiness.

We are looking for a Freelance Senior Creative Producer to support us during our peak season in December and January. If you’re an expert in generating impactful concepts, collaborating across disciplines, and driving creative innovation, we want to hear from you.

Key areas of responsibility

Strategic support

• Proactively help to improve and develop marketing creative strategy with further implementation across a variety of ad networks (Facebook, TikTok, Google).
• Translate insights into actions that resonate with our target audience.
• Innovate using new tools, frameworks, and methodologies to enhance creative output.

Creative excellence

• Generate fresh and user-centric creative ideas that are highly relevant to the strategy. Write briefs.
• Analyze UA results and creatives’ performance in order to improve metrics.
• Conduct consistent market research and competitor analysis to extract industry trends and insights. Apply this knowledge to drive innovative and effective solutions.
• Give constant feedback and share best practices with the team. Act as a mentor for less experienced teammates.

Strong management

• Manage full-cycle creatives’ production: from idea to final implementation.
• Plan and coordinate your own workload, prioritize tasks and goals.
• Collaborate closely with cross-functional departments to optimize processes and amplify operational efficiency.

Required Professional Skills

• Minimum 2 years of relevant experience as a Creative Producer or similar position.
• Excellence in ideation and execution across diverse ad networks: Meta, TikTok, and Google.
• Experience in creating user-generated (UGC) and storytelling content and writing persuasive direct response communications.
• Outstanding skills in generating creative concepts that regularly outperform the benchmarks, coupled with a proven track record of consistently achieving marketing KPIs.
• Strong background in performance marketing that is driven by insights and analytics.
• Excellent project and time management skills.
• Empathetic team development skills that foster both individual growth and team-wide success.
• Experience in presenting work with confidence and elegance. Ability to clarify underlying reasoning behind creative choices within a broader context.
• Open and effective communication aimed at building trust with various stakeholders.
• Operate autonomously and proactively.
• Upper-intermediate or advanced English level.

Additional Qualities That May Be Helpful

• Knowledge of the specifics of Instagram Reels, YouTube Shorts or TikTok’s algorithm, features, and trends is a plus.
• Ability to utilize AI tools like Midjourney, ChatGPT, etc., for creating and iterating ads.
• Profound awareness of trends within the health and fitness vertical.
• Experience with subscription-based applications and mobile advertising markets.
• A genuine passion for wellness and health tech.

This is a freelance position, allowing for flexibility in working hours and location. Join us and be a vital part of our health-tech journey—helping to revolutionize the way we communicate wellness.

With the possibility to collaborate remotely or relocate to our hubs in CY, PL, or ESP.

Check out some of our products:

• Muscle Booster
• Yoga-Go
• Omo
• FastEasy
• WalkFit