Senior Manager Retail Sales Strategy (Remote)

With over 15 years in the industry analyzing the needs and demands of the job market, we are capable of identifying the best talent for each company thanks to our team of professionals and our SaaS platform integrated with Artificial Intelligence.

We are efficient, evaluate talent objectively without bias, and close hiring times in record time, delivering optimal results.

Here are the things we want to hire you to do:

• Customer Champion – Represent our customers and retail sales team, serving as their voice internally and providing a consolidated view into strategies, plans, and tactics. Communicate both high-level initiatives and execution details to the retail sales team. A key partner of the sales team to identify customer opportunities and support with fact-based sales presentations
• Insights-driven Strategy – Lead the development of organizationally aligned channel/customer strategies and tactics across distribution, pricing, promotion, and assortment. Apply insights and analytics of customer and market data to identify growth opportunities and mitigate risks to the business
• Deliver profitable revenue – Create and apply Price/pack architecture strategies, trade spend guidance, and slotting guardrails to achieve Oatly’s financial and growth targets
• Lead Annual Planning Process – Coordinate Planning Cycle, ensuring all phases are cross-functionally integrated. This includes Key Learnings, development of MAPS (merchandising assortment, pricing, and shelving) tactical guidance, sales priorities and targets, trade budget, and tracking execution. Work across commercial leadership to integrate, develop, and execute short- and long-term commercial priorities
• Cross-Functional Collaboration – Foster strong partnerships across Sales, Creative, Product Strategy, Supply Chain and Finance. Working with these diverse functions, ensure alignment towards common goals and lead the development of sell-stories, launch plans, forecasts, and execution tracking for Innovation items.
• Enable Flawless GTM Execution to deliver results – Create essential tools and guidance to enable sales to achieve execution results that deliver volume and profit objectives. Provide essential commercialization tools: new item samples, price lists, specs, line review materials, with line of sight to key customer timelines and requirements
• Manage one direct report for effective performance – coach and model Oatly sales skills and competencies for career and personal development. Ensure a balanced and engaging workload that supports business objectives and professional growth

Here Are The Things We Think You Need

• 7+ years of relevant experience in retail sales strategy or sales management within the consumer packaged goods (CPG) industry. Experience in plant-based or natural products is a plus.
• Bachelor’s degree or equivalent in practical experience
• Proven track record of developing and executing successful retail sales strategies that drive revenue growth and market expansion.
• Exceptional influence and negotiation skills, with the ability to build and maintain relationships with cross-functional stakeholders. Ability to navigate competing priorities both for yourself and those stakeholders.
• Demonstrated analytical and creative problem-solving skills with the ability to navigate and understand scan + panel data, be proficient in Excel, and be able to craft data into a selling presentation.
• The ability to identify and critically analyze opportunities, develop sales strategies and tactics, manage the sales and trade budgets, create and participate in key customer presentations, drive the communication process to ensure execution, and scorecard results within the category.
• Advanced understanding of key financial metrics (ROI, Margin, PL)
• Ability to visualize a better future state, get others to join in the journey, and bring it to life
• Excellent communication skills and attention to detail with the ability to thrive in a remote environment