Crm Manager Email Marketing Contractor Wfh (Remote)

Job Overview

Join our dynamic Marketing team as an Email Marketing and CRM Manager! We are in search of a seasoned professional who is passionate about creating impactful email marketing initiatives. As a key player in our eCommerce subteam, you will oversee and optimize our email campaigns, ensuring effective delivery, precise reporting, and enhanced performance, all aimed at boosting customer acquisition, engagement, and retention.

Key Responsibilities

• Lead the management and enhancement of our CRM database, concentrating on personalization, segmentation, lifecycle triggers, and identifying inactive email addresses.
• Formulate customer lifecycle email strategies by utilizing vital customer data to design targeted automated campaigns.
• Collaborate with marketing teams to devise and execute lead-generation tactics that expand our email subscriber base.
• Work alongside Marketing Directors to plan, design, and dispatch regular email campaigns, ensuring collaboration with internal design and copy teams.
• Create and maintain segmented email lists tailored for each campaign, guaranteeing content is rigorously proofed and tested for clarity, grammar, and compatibility across devices.
• Implement automated trigger campaigns in partnership with design and copy teams, including post-purchase or lifecycle flows.
• Conduct A/B testing to assess hypotheses and refine campaign performance.
• Ensure all email practices comply with industry standards and best practices.
• Monitor and analyze key performance indicators (KPIs) using dashboards or reporting tools, offering actionable insights to improve email communications and site personalization.

Required Skills

• Demonstrated expertise in CRM management and email marketing with a solid track record in executing, optimizing, and analyzing campaigns.
• Proficient in tools such as Klaviyo or comparable email marketing platforms.
• Exceptional organizational skills and meticulous attention to detail, particularly in proofreading, testing, and campaign execution.
• Strong collaborative spirit with effective communication skills across various departments.
• Analytical mindset capable of interpreting data to foster performance enhancements.

Qualifications

• Minimum of 3 years of experience in CRM management and email marketing, showcasing successful execution of email campaigns.
• Bachelor’s degree in Marketing, Business, or a related field is preferred.

Career Growth Opportunities

This role provides an exceptional platform for enhancing your email marketing and CRM management skills, paving the way for potential future roles within our expanding marketing team. The experience you gain here will enrich your professional expertise and open avenues for career advancement.

Networking and Professional Opportunities

As part of our reputable organization, you will have the opportunity to connect with industry professionals, gain insights into emerging email marketing strategies, and collaborate in a vibrant team environment.

Compensation And Benefits

• Hourly Rate: (60-)70/hour
• Contract Duration: 4-6 months
• Work remotely with flexible hours, allowing you to balance your professional and personal life effectively.

Employment Type: Full-Time