Demand Generation Manager Wfh (Remote)

Job Overview

We invite you to join our innovative and fast-paced team as a Demand Generation Manager. This pivotal role offers a unique opportunity to lead the development and implementation of effective marketing strategies focused on attracting, engaging, and converting our target audiences. You will be instrumental in driving measurable results and defining the trajectory of our organization.

Key Responsibilities

• Strategically design and execute SEO initiatives to elevate organic search performance, increase website traffic, and foster quality lead generation.
• Oversee Google Ads campaigns with a focus on optimizing ROI through refined targeting, compelling ad copy, and rigorous landing page testing.
• Manage the implementation and ongoing enhancement of Google Tag Manager to ensure comprehensive tracking and data integrity.
• Develop and maintain insightful marketing dashboards that capture KPIs and campaign results, facilitating data-driven decisions.
• Construct full-funnel marketing forecasts that inform lead generation, pipeline contributions, and conversion metrics at every marketing phase.
• Spearhead the creation and enhancement of email marketing initiatives, including templates, nurturing sequences, and targeted campaigns to drive engagement.
• Serve as the primary administrator for HubSpot, overseeing workflows, lead scoring, automation, and ensuring database accuracy.
• Collaborate with cross-functional teams across sales, product, and marketing to align strategies and performance measures.
• Execute A/B testing across various marketing channels to continuously improve effectiveness and outcomes.
• Manage the demand generation budget, ensuring optimal allocation of resources across campaigns.
• Stay abreast of the latest trends in inbound marketing, digital strategies, and best practices within the industry.

Required Skills

• Demonstrated ability to effectively communicate with diverse audiences, both verbally and in writing.
• Strong analytical capabilities, particularly with HubSpot or similar platforms.
• Exceptional attention to detail, along with robust project management skills.
• A creative approach to developing engaging strategies for target audiences.
• A proactive, results-oriented mindset with an ability to juggle multiple priorities while meeting deadlines.
• Willingness to learn new technical tools and adapt to evolving marketing environments.

Qualifications

• A Bachelor’s degree in Marketing, Business, or a related field is preferred.
• A minimum of 7 years of experience in demand generation or digital marketing roles, showcasing a portfolio of successful campaigns.
• Proven expertise in executing multi-channel marketing strategies.

Career Growth Opportunities

At our organization, we prioritize your professional development and provide a pathway for advancement. This role is designed to enhance your skills across a range of marketing disciplines while making a significant impact within our team.

Company Culture And Values

We pride ourselves on fostering a supportive and collaborative work environment that emphasizes work-life balance. Join us to thrive in a culture that values innovation, diversity, and mutual respect.

Employment Type: Full-Time