Digital Marketing Manager (Remote)

About OnlyTRAININGS: OnlyTRAININGS is an online training platform dedicated to empowering professionals in the chemical industries through high-quality, specialized expert-led online training programs. We are looking for an experienced and innovative Digital Marketing Manager with a strong focus on LinkedIn marketing to help us elevate our brand presence, drive engagement, and generate leads on the platform.

Key Responsibilities

·       LinkedIn Marketing Strategy:

• Develop and implement a comprehensive LinkedIn marketing strategy that aligns with OnlyTRAININGS’ goals, targeting industry professionals and organizations.
• Identify key audience segments and create targeted content strategies to engage and convert these groups.

·       Content Creation & Management:

• Create, schedule, and manage engaging LinkedIn content, including posts, articles, videos, and infographics, to build brand awareness and promote our training programs.
• Oversee the content calendar, ensuring timely and relevant updates that resonate with our audience.

·       Campaign Management:

• Plan and execute LinkedIn ad campaigns (Sponsored Content, InMail, and Display Ads) to drive traffic, engagement, and lead generation for our training programs.
• Monitor and optimize campaign performance using data-driven insights to maximize ROI.

·       Analytics & Reporting:

• Track, analyze, and report on LinkedIn metrics, including engagement rates, follower growth, lead generation, and conversion rates.
• Provide actionable recommendations to improve LinkedIn strategy and achieve business objectives.

·       Community Management:

• Actively engage with our LinkedIn community by responding to comments, messages, and discussions in a professional and timely manner.
• Build relationships with industry influencers, partners, and professionals to expand our network and visibility.

·       Collaboration:

• Work closely with the content, sales, and product teams to ensure cohesive messaging across all LinkedIn campaigns.
• Partner with HR to develop LinkedIn-based employer branding and recruitment campaigns.

·       Innovation & Adaptation:

• Stay up-to-date with the latest LinkedIn trends, features, and best practices.
• Experiment with new content formats, campaign types, and engagement strategies to continuously improve performance.

Qualifications:

·       Bachelor’s degree in Marketing, Communications, Business, or a related field.

·       3-5 years of proven experience in digital marketing, with a strong emphasis on LinkedIn marketing.

·       Demonstrated success in developing and executing LinkedIn campaigns that generate leads and engagement.

·       Proficient in LinkedIn Campaign Manager and analytics tools.

·       Excellent written and verbal communication skills with the ability to craft compelling content.

·       Strong analytical and problem-solving skills, with the ability to interpret data and generate actionable insights.

·       Creative, detail-oriented, and able to work independently in a remote environment.

Preferred Skills:

·       Experience in the B2B sector, particularly within the education or training industry.

·       Familiarity with LinkedIn Sales Navigator and marketing automation tools (e.g., HubSpot, Marketo).

·       Knowledge of SEO and content marketing strategies.

Why Join OnlyTRAININGS:

·       Be part of a dynamic and innovative team focused on empowering professionals in niche industries.

·       Opportunity to make a significant impact on our brand’s growth and reach.

·       Flexible remote working environment with a collaborative culture.

·       Competitive salary and benefits package.

·       Professional development and growth opportunities.