Product Marketing Manager (Remote)

Our Company

At Sketchy, we’re transforming how students learn by turning complex topics into unforgettable visual journeys. Our mission? To help students master challenging material, achieve higher scores, and bring their knowledge to life through interactive cases. Through a combination of art, science, and cutting-edge technology, we enable students to learn, retain, and practice—effortlessly. The short version? We’re here to make better clinicians.

All are welcome! At Sketchy, we know a diverse and inclusive team not only makes our product better but our workplace better. Making Sketchy warmer and more inviting for everyone is at the core of our company’s culture

Position Summary

Sketchy is looking for a Product Marketing Manager to join the Sketchy team! This person will report directly to our VP of Consumer and play a key role in developing and executing go-to-market strategies, optimizing product positioning, and ensuring our offerings resonate with students and learners across channels. This role will bring to life data-driven insights, craft compelling product messaging, and collaborate closely with product, sales, and marketing teams to amplify our brand and deliver effective campaigns that elevate Sketchy in the digital education space.

Sketchy is hiring remote employees in these select US states: California, Colorado, Florida, Massachusetts, Michigan, New Jersey, New York, Pennsylvania, Texas, Utah and Washington! Don’t see your state? No worries! Sketchy is always on the lookout for the best talent out there—wherever there is!

Responsibilities

• Conduct thorough market research to understand trends, competition, and customer needs to drive product development and positioning.
• Develop clear and compelling product messaging that differentiates Sketchy in the marketplace, ensuring consistency across all channels.
• Create and refine customer personas and segments to better reach and engage target audiences.
• Lead go-to-market strategies for product launches, identifying key segments and crafting effective launch plans.
• Collaborate with product, content, sales, and marketing teams to ensure alignment on product features, messaging, and marketing campaigns.
• Oversee and execute digital marketing campaigns, continuously optimizing to meet performance metrics and ensure efficient budget allocation.
• Regularly communicate updates on product marketing activities and results with internal and external stakeholders.
• Foster a data-driven culture, encouraging data-backed decisions throughout the company.

What We’re Looking For

• Bachelor’s degree in Marketing, Business, or related field; quantitative background is a plus.
• 5+ years in product marketing, ideally in tech and direct-to-consumer digital environments.
• Strong analytical skills and ability to derive insights from data sets.
• Proficiency with tools like Looker, PowerPoint, and Excel.
• Ability to work cross-functionally in a fast-paced environment and at a high-growth startup.
• A self-starter with a positive attitude and excellent communication skills.
• Experience working at a high-growth startup is a plus.

If you don’t have 100% of the bullets listed above, that’s okay! We know there are no perfect applicants. If you are passionate about making a meaningful difference, we want to hear from you! Learn more about Sketchy’s culture at sketchy.com/careers.

Who you will work closely with

Ryan Tong – VP Consumer

Product Development Team

Sales & Marketing Teams

Salary Range

$135,000-$155,000

Our Perks

• Remote First – Make a difference from wherever you want to work.
• Flexible Time Off – We work smarter, not harder. No accruals, just real work-life balance.
• 100% Individual Health Coverage – We got you covered!
• Equity – From day one, you’ll have a stake in our future growth.
• 401(k) – We support your financial future with up to 5% matching.
• Team Events – Get to know the team with virtual events, monthly outings, company retreats, and more.
• Annual Work Anniversary Stipend
• Monthly Wifi & Phone Reimbursement
• Short Term & Long Term Disability

Sketchy Group LLC is an Equal Opportunity Employer. All applicants will receive consideration without discrimination on the basis of race, religion, color, sex, age, sexual orientation, marital status, national origin, disability or any other basis prohibited by applicable law.