Social Media Marketing Manager (Remote)

Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users.

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We Are An Equal Opportunity Employer

Zycus is committed to providing equal opportunities in employment and creating an inclusive work environment. We do not discriminate against applicants on the basis of race, color, religion, gender, sexual orientation, national origin, age, disability, or any other legally protected characteristic. All hiring decisions will be based solely on qualifications, skills, and experience relevant to the job requirements.

Job Description

We are seeking a creative and dynamic ‘Social Media Marketing Manager’ to lead our digital outreach efforts. This role focuses on managing and growing our presence on Instagram, creating engaging content, and driving awareness of birdwatching and conservation among youth. The ideal candidate will be passionate about nature and wildlife, with a proven track record in social media marketing.

About Ataavi Bird Foundation: Ataavi Bird Foundation is a Corporate Social Responsibility (CSR) initiative by Zycus, dedicated to promoting birdwatching and conservation among Indian youth. Through our vibrant initiatives and programs, we aim to cultivate a deeper connection with nature, inspire conservation efforts, and celebrate the diversity of India’s avian life. Our mission is amplified through strategic use of digital platforms, particularly Instagram, to engage and educate young audiences.

Key Responsibilities

• Instagram Strategy and Management:
• Develop and execute a results-driven Instagram strategy to grow engagement and followers.
• Create, curate, and publish high-quality visual and video content showcasing India’s birdlife and conservation stories.
• Content Creation:
• Plan and design Instagram posts, reels, and stories that resonate with young audiences.
• Collaborate with photographers, videographers, and graphic designers to generate fresh and authentic content.
• Community Engagement:
• Actively engage with followers through comments, direct messages, and interactive content (polls, Q&A, etc.).
• Build relationships with influencers, birdwatchers, and conservationists to amplify Ataavi’s reach.
• Campaigns and Collaborations:
• Plan and execute Instagram campaigns for special initiatives like birding events, contests, and conservation awareness drives.
• Partner with schools, colleges, and youth organizations to promote campaigns.
• Analytics and Reporting:
• Track and analyze Instagram metrics (reach, engagement, follower growth, etc.) and adjust strategies accordingly.
• Prepare monthly performance reports with actionable insights.
• Brand Alignment:
• Ensure all content aligns with Ataavi’s mission, values, and brand guidelines.
• Maintain a consistent and visually appealing Instagram grid layout.

Job Requirement

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 3 years of experience in social media marketing, with a focus on Instagram.
• Strong understanding of Instagram trends, features, and best practices.
• Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite) and video editing software.
• Passion for birdwatching, wildlife, and conservation is a strong plus.
• Excellent communication skills and ability to engage diverse audiences.
• Experience in influencer marketing and community building is preferred.

What We Offer

• Opportunity to work on a meaningful mission to inspire youth and promote conservation.
• Flexible work environment.
• Collaboration with a passionate and dedicated team.
• Competitive salary and benefits.
• Join us in celebrating and protecting India’s incredible birdlife!