Programmatic Lead Digital Media Wfh (Remote)

We are a prominent destination for personal finance news and insights, committed to empowering individuals to enhance their financial well-being through expert guidance and carefully curated content. Our platform encompasses all facets of personal finance, from earning and saving to investing and safeguarding assets.

We are in search of an innovative and analytical problem solver to become a vital part of our rapidly expanding Paid Media Team. As the Digital Media Lead, Programmatic, you will be responsible for the comprehensive development, execution, and optimization of programmatic campaigns across various Demand Side Platforms (DSPs). This role is crucial in supporting our burgeoning Credit Card Vertical and achieving our strategic quarterly objectives for revenue generation and gross profit. We seek dynamic individuals who are passionate about paid media, eager to tackle engaging challenges, and possess a strong foundation in data-driven decision-making. This position operates independently and reports directly to the VP of Digital Media.

Key Responsibilities

• Establish and expand our Programmatic buying initiative from inception, providing strategic input on DSP selection, creative strategy, and logistical configurations for optimal campaign performance.
• Attain monthly, quarterly, and annual business goals by maximizing inventory and campaign effectiveness.
• Oversee the end-to-end management of programmatic campaigns, including budget allocation, bid management, and performance analysis to ensure KPIs are not only met but exceeded.
• Ensure compliance with promotional offers and targeting standards, generating results while adhering to regulatory requirements.
• Utilize enterprise-level data to craft and implement industry-leading retargeting initiatives.
• Maintain effective communication with the team regarding reporting, results, and strategic initiatives aimed at growth opportunities.
• Leverage data insights to inform decisions that elevate revenue and gross profit margins for this channel.
• Collaborate closely with cross-functional teams, including product, design, content, and analytics, to enhance overall channel performance.

Required Skills

• 3-5+ years of experience as a high-level operator within leading DSPs, managing a minimum monthly ad spend of $250k, ideally within the financial sector.
• Proven ability to leverage technical solutions, audience segmentation, optimization tactics, and strategic data integrations to achieve impactful results within platforms such as DV360, Xandr, and/or StackAdapt.
• Familiarity with direct marketing creative best practices and experience in optimizing campaign performance through Dynamic Creative Optimization (DCO).
• Strong analytical capabilities and hands-on experience with data analysis, attribution, ad implementation, and platform integration.
• Ability to develop strategic initiatives, identify solutions, and effectively communicate outcomes.
• Proficiency with tools including Excel, Google Suite, Google Ads, and Bing Ads.

Qualifications

• A Bachelor’s degree in a relevant field is preferred.

Career Growth Opportunities

This position offers substantial opportunities for professional advancement, enabling you to lead and shape our programmatic strategies while fostering your skills through company-sponsored training and conference attendance.

Company Culture And Values

We pride ourselves on cultivating an environment that promotes leadership, initiative, creativity, and passion. As a fully remote organization, we encourage collaboration and innovative thinking, enabling our team members to thrive in a dynamic work atmosphere.

Compensation And Benefits

• 100% Remote Work Environment
• Competitive salary range of (88,000 – )108,000, with variations based on experience, skills, and location.
• Comprehensive medical, dental, and vision plans with significant employer contributions.
• Generous paid maternity and paternity leave policies.
• Paid vacation, sick days, and holidays.
• Support for student loan debt payments after the first year of employment.
• 401(k) plan with immediate employee contributions and a company match up to 4% of your salary after the first year.

We are an equal-opportunity employer, and we welcome applications from all qualified individuals without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Employment Type: Full-Time