Sr Social Media Manager (Remote)

Sr Social Media Manager | StoryPros | United States

Sr. Social Media Manager Company: A leading company in theFashion & Apparel space

Location: Remote

Salary: $100,000–$130,000

...

Sr Social Media Manager | StoryPros | United States

Sr. Social Media Manager Company: A leading company in the Fashion & Apparel space

Location: Remote

Salary: $100,000–$130,000

MISSION

We are a leading brand in the women’s intimates apparel industry, recognized for our premium range of women’s briefs. With a strong focus on sustainability and comfort, we stand out by offering products that blend eco-friendly practices with exceptional design. Our commitment is to prioritize comfort, crafting products that provide an impeccable fit and lightweight sensation.

By utilizing sustainable materials and innovative designs, we lead the shift toward comfortable, eco-conscious clothing. Monthly product releases showcase a variety of unique designs, ensuring we cater to diverse audiences.

Our mission is to redefine the underwear experience with unmatched comfort and craftsmanship. We pay close attention to detail, creating products that feel seamless and weightless. As an inclusive brand, we believe everyone deserves to experience premium comfort.

WHERE ARE WE GOING

We are committed to becoming the leading premium underwear brand in the United States, with a global footprint. Our culture prioritizes our employees and customers, fostering a winning office environment that offers leadership opportunities, work-life balance, and a commitment to diversity. We continuously explore innovative, sustainable practices in design, production, and technology.

We are seeking a Sr. Social Media Manager to elevate our social media strategy, focusing on engagement, growth, and brand development. This role includes leading a small team of content creators and driving cross-functional collaboration with PR, brand marketing, and influencer teams. The position is remote-friendly for candidates located outside Miami, Florida.

CORE RESPONSIBILITIES

Social Media Strategy
Develop and execute a strategy aligned with business objectives to drive follower growth and engagement.
Identify emerging trends to enhance brand visibility and engagement.
Analyze performance metrics to measure ROI and refine strategies.
Content Calendar Development
Design and manage a dynamic content calendar that aligns with brand strategy and elevates premium positioning.
Adapt plans to meet shifting priorities.
Community Building Strategy
Build a robust, engaged community by implementing strategic initiatives.
Align all content with the brand’s tone, voice, and premium image.
Proactively offer feedback to enhance the brand’s positioning.
Team Management
Lead a team comprising content creators and interns, ensuring timely delivery of quality content.
Mentor team members to foster growth and development.
Cross-Functional Collaboration
Partner with production, brand marketing, and influencer teams to create integrated campaigns.
Ensure all content supports broader marketing goals.
Creative & Analytical Blend
Leverage creative insights and data-driven analytics to guide strategy and performance improvements.
Track KPIs and adjust strategies based on insights.
Platform Expertise
Oversee content creation and engagement across platforms, including TikTok, Instagram, and Facebook.
Stay informed on platform trends and best practices.

QUALIFICATIONS

Must-Have:
Experience with companies generating $10M+ in revenue.
5+ years in social media management, including 3+ years in the CPG industry.
Experience creating user-generated content (UGC) and leading direct reports.
Proven ability to manage content and campaigns on TikTok, Instagram, and Facebook.
Strong cross-functional collaboration skills.
Creative and analytical abilities.
Bachelor’s degree in Marketing, Communications, or a related field.
Excellent organizational and project management skills.
Nice-to-Have:
Experience with fashion e-commerce.
Proficiency in social media management tools and analytics platforms.

BENEFITS & PERKS

We prioritize the well-being of our employees with benefits that support them and their families.