Digital Marketing Specialist (Remote)

Category: Marketing

Type: Full Time

Job Location: Pakistan

Work Mode: Remote

We are seeking a results-driven Digital Marketing Specialist to lead data-driven, organic marketing strategies that enhance brand visibility, drive web traffic, and increase customer engagement.

You are an innovative thinker with a deep understanding of organic digital marketing channels, SEO, content marketing, and analytics.

Key Responsibilities:

1. Digital Strategy:

• Develop and manage multi-channel organic marketing strategy, including SEO, social media, email marketing, and outreach strategies.
• Create audience-specific strategy through personalized segmentation and customer journey mapping.
• Build and manage organic outreach programs to boost brand visibility and credibility.

2. Content Development:

• Create compelling SEO-optimized content for social media, blogs, web pages, emails, and newsletters.
• Collaborate with designers and developers to improve website content and user experience.
• Implement A/B testing and continuously refine content to maximize engagement.

3. Search Engine Optimization (SEO):

• Conduct detailed keyword research and competitor analysis to refine organic search strategies.
• Oversee on-page and off-page SEO, including link-building and technical SEO audits.
• Monitor and analyze website traffic and campaign performance using Google Analytics and other relevant platforms.
• Generate actionable reports on KPIs, campaign effectiveness, and areas for improvement.
• Use insights from data analysis to optimize campaigns and improve future performance.

5. Market Trends & Innovation:

• Stay up-to-date with industry trends, search engine algorithm changes, and organic marketing best practices.
• Identify and implement innovative marketing tactics that align with business goals.
• Drive thought leadership through continuous learning and market research.

Required Skills & Qualifications:

• Minimum 5 years of experience in a similar role with bachelors degree
• Proven experience in SEO, content marketing, social media management, and email campaigns.
• Skilled in Google Analytics, Google Search Console, SEO tools, CRM platforms, and marketing automation tools.
• Strong data interpretation skills with the ability to turn insights into actionable strategies.
• Exceptional writing and editing skills for crafting high-impact, conversion-driven content.
• Ability to clearly present campaign results and data-driven strategies to stakeholders.
• A resourceful, forward-thinking individual with a passion for driving growth through innovative organic marketing techniques.