Director Of Marketing (Remote)

About PFF:

Pro Football Focus (PFF) is a leading sports analytics company that delivers cutting-edge insights to elevate decision-making in the football ecosystem. With a mission to power every winning decision in sports, PFF serves professional and college teams with data and analytics while delivering a premium experience for fans through our PFF+ subscription service. The Director of Marketing will play a pivotal role in driving the growth and success of PFF+, focusing on increasing subscriber acquisition, engagement, and retention through innovative, data-driven marketing strategies.

Position Overview:

Reporting to the VP of Marketing, the Director of Marketing will be responsible for shaping and executing PFFs marketing strategy, with a primary focus on scaling PFF+ subscriptions. This role involves collaborating across departments, leading a dynamic marketing team, and leveraging data and consumer insights to build impactful marketing campaigns. The ideal candidate has a proven track record in subscription-based or digital product marketing and a passion for sports and analytics.

Key Responsibilities:

• 
  Strategic Leadership:
  • Drive the development and execution of PFFs marketing strategy, focusing on the growth and retention of PFF+ subscribers.
  • Lead strategic planning sessions with cross-functional teams to create comprehensive marketing plans that align with company objectives.
• 
  Campaign Development & Execution:
  • Develop and execute integrated, omni-channel marketing campaigns that drive awareness, acquisition, and engagement of PFF+.
  • Ensure campaigns are rolled out across all channels in an organized and cohesive manner.
  • Align all marketing communications across campaigns and oversee creative asset development for various platforms, including digital, social, and email.
• 
  Data-Driven Decision Making:
  • Leverage market insights, subscriber data, and marketing tools to develop consumer-relevant marketing initiatives.
  • Partner with product and analytics teams to refine attribution models, ensuring the effectiveness of marketing efforts in driving conversions.
  • Identify consumer trends that pave the way for product and marketing innovation in the fantasy football and betting spaces.
• 
  Collaboration & Cross-Functional Alignment:
  • Collaborate with product, business development, and engineering teams to ensure seamless rollout of marketing initiatives across the organization.
  • Collaborate with the Media team to optimize the pipeline from media audience to PFF+ subscribers, ensuring continuous growth and engagement.
• 
  Team Leadership & Development:
  • Manage and mentor a growing team of marketing professionals, promoting a culture of high performance and continuous improvement.
  • Set performance goals, establish priorities, and conduct regular evaluations to support team growth and accountability.
• 
  Budget Oversight & Optimization:
  • Manage multiple marketing budgets, ensuring spend aligns with business priorities and delivers maximum ROI.
  • Track and report on campaign performance, identifying areas for optimization to improve efficiency and effectiveness
• 
  Impactful Communication
• • Work closely with the management team to craft and deliver high-quality internal and external communications that align with PFFs vision and strategy.
  • Ensure all communications reflect PFFs brand voice and effectively engage key stakeholders, including employees, partners, and subscribers.

Why Join PFF?

• At PFF, youll work at the intersection of sports and analytics, contributing to innovative solutions that shape the future of football.
• Join a passionate, collaborative team dedicated to driving growth and delivering unparalleled value to our audience.
• Apply today to become part of a company defining winning decisions in sports.

Qualifications:

• Bachelors degree in Marketing, Business, or a related field; MBA preferred.
• 8+ years of experience in marketing, ideally with a focus on digital products, subscriptions, or SaaS within the sports industry.
• Proven experience in developing and executing data-driven marketing strategies.
• Strong leadership skills with experience managing and mentoring teams.
• Exceptional communication and collaboration skills.
• Proficiency in marketing tools, analytics platforms, and CRM systems.
• Passion for football and familiarity with PFFs products and vision.
• Desire to win.