Senior Associate In Digital Marketing Wfh (Remote)

Job Overview

We are seeking an accomplished Senior Digital Marketing Associate to join our innovative health technology team in a fully remote capacity. This pivotal role is ideal for a skilled digital marketer with a strong understanding of Google Ads, analytics, and A/B testing, who is eager to make a meaningful impact in the healthcare sector. You will collaborate with industry-leading professionals while driving the development of transformative healthtech solutions.

Key Responsibilities

• Spearhead comprehensive digital marketing initiatives across diverse channels, including Google Ads (Search/Display), SEO, SEM, email marketing, social media, and programmatic ads.
• Oversee the complete lifecycle of Google Ads campaigns, encompassing keyword research, ad copy formulation, audience targeting, A/B testing, and performance evaluation.
• Employ CRM platforms such as HubSpot and Google Analytics for data interpretation, campaign management, and ongoing enhancement of marketing strategies.
• Collaborate with cross-functional teams, including marketing and strategic leadership, to devise and execute effective digital marketing plans that drive growth.
• Regularly assess and refine campaign efficacy to ensure optimal ROI and ROAS.
• Remain informed about the latest trends and technologies in digital marketing to ensure our strategies are innovative and effective.

Required Skills

• Demonstrated experience managing digital marketing campaigns across various platforms, including SEO, SEM, email, social media, and paid advertisements.
• Proficiency in utilizing CRM tools, email marketing platforms, SEO analytics, and digital advertising technologies.
• In-depth knowledge of Google Ads management, including ad creation, keyword analysis, A/B testing, and conversion optimization.
• Strong research abilities coupled with innovative communication strategies that yield measurable outcomes.
• Excellent organizational skills, capable of managing multiple priorities while delivering high-caliber work.
• Effective communication and collaboration skills to engage with internal teams and present insights and creative concepts to stakeholders.

Qualifications

• Bachelor’s degree in Marketing or a related discipline.
• Minimum of 4 years of experience in digital marketing, with a keen interest in the field.
• Familiarity with startup environments is advantageous, and experience in health technology is highly preferred.
• A proactive and inquisitive mindset, coupled with a passion for continuous personal and professional development.

Career Growth Opportunities

Joining our team presents extensive opportunities for professional advancement and skill enhancement. You will actively engage with multifaceted marketing strategies and employ cutting-edge technologies within the healthtech landscape.

Company Culture And Values

We pride ourselves on cultivating a diverse and inclusive workplace that values collaboration and creativity. Our team is dedicated to innovation and continuous improvement, fostering an environment where every employee can thrive.

Compensation And Benefits

• Salary range: (76,000 to )95,000, commensurate with experience and geographical location, along with performance-based bonus incentives.
• A comprehensive benefits package that includes a 401(k) plan with company matching.
• A flexible work schedule in a fully remote setting, promoting a healthy work-life balance.

Employment Type: Full-Time