Digital Marketing Specialist (Remote)

We are committed to transforming industries through innovative engineering solutions, cutting-edge technology, and exceptional service. As we expand our digital presence and continue to grow, we are looking for a dynamic, results-driven Digital Marketing Specialist to help us craft compelling marketing strategies that resonate with our audience.

This is a fully remote position, exclusively open to U.S. residents who are passionate about digital marketing and have a knack for driving brand success.

Position Overview:

As a Digital Marketing Specialist, you will be responsible for creating, executing, and optimizing online marketing campaigns across multiple platforms. Your goal will be to build and enhance Nebulon’s brand presence, generate leads, and drive revenue through data-driven strategies. This role is crucial to our marketing department, and we are looking for someone creative, analytical, and ready to take on the challenge of growing our digital footprint.

What You Be Doing:

Develop Digital Marketing Strategies:

Work with leadership and cross-functional teams to develop and implement comprehensive digital marketing strategies that align with business goals.

Analyze market trends, competitor activities, and consumer behavior to craft campaigns that resonate with our target audience.

Manage Digital Advertising Campaigns:

Create and manage paid search, social media, and display ad campaigns (Google Ads, Facebook Ads, LinkedIn, etc.).

Optimize campaigns based on performance data to improve key metrics such as CTR, conversion rates, and ROI.

Oversee budgets, bidding strategies, and ad creatives to maximize campaign performance.

Content Creation and Management:

Collaborate with content creators to develop high-quality, engaging, and SEO-optimized content for blogs, social media posts, website copy, email campaigns, and more.

Ensure content is consistent with the brand’s tone, voice, and messaging.

Use content management systems (CMS) to manage website content, ensuring it is fresh, relevant, and optimized for search engines.

SEO and Website Optimization:

Conduct keyword research and optimize on-page and off-page SEO efforts to drive organic traffic to the website.

Work closely with the web development team to improve site speed, mobile optimization, user experience (UX), and conversion rate optimization (CRO).

Monitor SEO performance through analytics tools (Google Analytics, SEMrush, Moz) and generate detailed reports on results.

Email Marketing:

Develop and execute email marketing campaigns to nurture leads, engage current clients, and drive conversions.

Segment email lists to send targeted messages based on customer demographics, behaviors, and engagement levels.

A/B test subject lines, copy, and design to optimize email performance.

Analytics and Reporting:

Track, measure, and analyze the performance of all digital marketing efforts to assess ROI.

Use data to make informed decisions, refine strategies, and report on KPIs such as traffic growth, lead generation, and conversion rates.

Provide monthly and quarterly performance reports to leadership, offering insights and recommendations for improvement.

Social Media Strategy & Community Engagement:

Manage Nebulon Dynamics social media presence, including LinkedIn, Twitter, Facebook, Instagram, and other platforms.

Create engaging posts, monitor social conversations, and respond to comments and inquiries to foster positive community engagement.

Develop a social media calendar and execute campaigns that build brand awareness and customer loyalty.

Brand Management & Collaboration:

Collaborate with the design and content teams to ensure consistency in messaging, branding, and visual elements across all platforms.

Monitor the effectiveness of the brands’ digital presence and make recommendations to strengthen it.

Contribute to the overall marketing strategy by sharing insights and feedback from digital campaigns.

Who You Are:

Creative & Analytical Thinker: You can generate innovative ideas and balance them with a data-driven approach to ensure marketing success.

Digital Marketing Expert: You have a strong grasp of digital marketing tools and platforms, from paid advertising to SEO and social media marketing.

Effective Communicator: You can write compelling content, craft engaging social media posts, and communicate complex ideas clearly.

Organized Multitasker: You are adept at managing multiple projects, deadlines, and priorities in a fast-paced environment.

Results-Oriented: You’re driven by goals and enjoy analyzing performance metrics to improve and exceed expectations.

Self-Starter: You can work independently, prioritize tasks, and execute strategies with minimal supervision.

Education:

Bachelors degree in Marketing, Communications, Business, or a related field.

Additional certifications in Digital Marketing, Google Ads, HubSpot, or similar platforms are a plus.

Experience:

3+ years of experience in digital marketing, with a proven track record of successful campaigns and measurable results.

Experience managing paid ad campaigns (Google Ads, Facebook Ads, LinkedIn, etc.) and SEO.

Proficiency with email marketing platforms (Mailchimp, ActiveCampaign, etc.) and CRM tools.

Technical Skills:

Expertise in digital analytics tools (Google Analytics, SEMrush, Google Search Console, etc.).

Proficient in content management systems (WordPress, Squarespace, etc.) and basic HTML/CSS.

Experience with social media scheduling tools (Hootsuite, Buffer, Sprout Social) and design tools (Canva, Adobe Suite).

Soft Skills:

Strong attention to detail, with the ability to manage and execute multiple tasks simultaneously.

Excellent written and verbal communication skills.

Ability to work in a team and build strong relationships with other departments.