Marketing Outbound Campaign Lead (Remote)

Business Development Resources, Inc. (BDR) provides training and coaching services to the Contracting industry. At BDR, our goal is simple: empower our clients with our industry experience and information to give them the knowledge they need to drive profit and growth in their business.

Our Vision

We will be the model of excellence, challenging traditional boundaries, seizing opportunities, and being the renowned provider of innovative products and services.

Our Mission

Through teamwork, we will increase the profitability and efficiency of our clients to prime* while maintaining an environment that fosters unequaled team member growth and success.

• Prime – The most flourishing stage or state, reaching perfection

Our Values

• Absolute honesty and integrity
• Uphold the highest level of confidentiality and trust
• Empowered, passionate, heartfelt, caring, and supportive of our clients and teams
• Teamwork is the source of our strength
• Change is essential, and we will always embrace it
• We encourage our family to grow, contribute, and accomplish
• Leading the industries we serve through innovation and creativity
• Consistent, actionable knowledge transfer to those we serve
• Owning our results and being accountable to ourselves, our team, and our clients

We are seeking a motivated and energetic Outbound Marketing Campaign Lead to join our team. In this role your main responsibility will be developing and executing outbound lead generation campaigns to support sales and marketing revenue targets.

Primary Job Function

• Design and implement outbound lead generation campaigns targeting plumbing businesses in the home service industry.
• Build cross-channel touchpoints including email, display, and call scripts within marketing automation platforms
• Develop compelling copy for email outreach and nurture sequences, call and voicemail scripts, and display ads.
• Ensure messaging resonates with target audiences and aligns with overall brand voice and objectives.
• Segment audience lists based on industry and behavioral data, including intent signals.
• Use data collection tools to gather, analyze, and segment prospective customers, ensuring campaigns reach the highest-intent prospects.
• Work closely with SDRs and marketing teams to optimize outreach based on feedback, prospect objections, and observed trends.
• Regularly collaborate with customer success and product teams to ensure messaging aligns with product updates and client needs.

Reports to: Marketing Manager

Work Hours: 7:00 a.m. to 4:00 p.m., Monday through Friday, with some nights, and weekends.

Location: Hybrid or Remote

Compensation: The starting pay for this position ranges from $32.00 to $40.00 per hour, depending on experience. Over time, this role has the potential to earn up to $45.00 per hour based on tenure, performance, and experience.

Benefit: Full benefits package: 401k with employer 3% matching; Medical insurance provided with minimal employee contribution (with HRA), Supplemental insurances, EAP, employer-provided life insurance/AD&D, 3.08 hours of accrual of PTO biweekly, 6 paid holidays off, and much more!

The Qualifications

• Minimum of 3 years of experience in B2B lead generation, preferably in a marketing or consulting environment
• Bachelor’s degree in marketing, Communications, Business Administration, or related field
• Proficiency with marketing automation tools (e.g., Hubspot, Dynamics, Marketo), data collection tools (ZoomInfo), and reporting analytics.
• Experience developing sales and lead gen messaging in a variety of channels (email, phone, online ads, etc.)
• Proven ability to work cross-departmentally with sales, customer success, and product teams.
• Strong problem-solving skills and adaptability in a fast-paced environment.

Why work for Us?:

• Named in Seattle Business Magazine for Washington’s Best Companies to Work For list for 2022 and 2023!!!!
• Our average employee tenure is over 7 years; we are a great place to work!
• Our team is truly passionate about helping our clients be successful
• Caring ownership and management
• Clear expectations and communication
• Great place for career advancement with training and support from the team
• Lots of long-term clients
• Fun! Yet professional
• A growing, profitable company with a 25-year track record

What are you waiting for? Responsive employer. Apply today!

**WE ARE A 100% DRUG-FREE EMPLOYER**

Candidates will be required to pass a background check and drug test upon being given a conditional offer of employment.