Performance Marketing Manager (Remote)

We are a prominent investment platform dedicated to empowering accredited investors by providing access to pre-IPO opportunities and private market investments. Our innovative, fast-evolving company is committed to delivering personalized and engaging experiences to our expanding community of investors. We aspire to democratize private market access while equipping our clients with the essential tools and insights for success.

Position: Performance Marketing Manager

As the Performance Marketing Manager, you will lead our global paid media efforts, emphasizing platforms such as Google Ads and various Paid Social channels, including Facebook, Instagram, Twitter/X, Reddit, YouTube, and TikTok. Your primary responsibility will be to develop and implement campaigns aimed at driving customer acquisition and enhancing revenue growth. You will work closely with cross-functional teams to integrate insights from organic social, SEO, and other digital marketing initiatives into a unified strategy.

Key Responsibilities

• Strategize and execute global marketing campaigns across Google and social media platforms (e.g., TikTok, YouTube, Meta, Reddit, Twitter/X).
• Conduct A/B and multivariate testing to optimize campaigns and enhance performance.
• Monitor and analyze key performance indicators (KPIs) for acquisition channels to refine existing campaigns and formulate data-driven strategies.
• Ensure timely asset uploads, report on campaign outcomes, and provide actionable insights to the team.
• Assess return on investment (ROI), return on ad spend (ROAS), cost per acquisition (CPA), click-through rates (CTR), and conversion volumes to manage budgets efficiently.
• Utilize persona-based targeting to customize campaigns according to specific product and audience requirements.
• Uphold compliance with legal advertising standards and ensure all content is properly reviewed.
• Stay informed on industry trends to identify new advertising opportunities and develop platform-specific optimization strategies.
• Collaborate with SEO, content, and social media teams to ensure a cohesive marketing approach.
• Leverage your B2C marketing expertise to craft campaigns that resonate with our target audience.
• Remain up-to-date with emerging technologies and best practices to maintain a competitive advantage.

Required Skills

• 5+ years of experience in managing paid media campaigns, with agency experience considered a plus.
• Proficient in Google Ads, Facebook Ads, and Google Analytics/GA4; familiarity with data visualization tools such as Tableau or ThoughtSpot is advantageous.
• Strong analytical skills with the ability to interpret data, track key metrics, and make data-informed decisions.
• Adaptability to thrive in a dynamic startup environment, managing multiple projects and deadlines.
• A solid understanding of CRM strategies, media planning, social media execution, programmatic buying, and digital placements.
• Exposure to traditional media, including print, radio, outdoor, and TV advertising, is a bonus.
• Advanced proficiency in Excel, PowerPoint, and Google Suite tools.

Qualifications

• Demonstrated ability to adapt and remain composed under pressure, with a capacity for quick pivots.
• A data-driven mindset, utilizing metrics and analytics to facilitate ongoing improvements.
• Excellent organizational skills with meticulous attention to detail, capable of managing various priorities effectively.
• Resourceful problem solver with proactive analytical skills.
• Strong communication abilities, fostering effective collaboration across teams.
• Quick learner, able to grasp new tools, workflows, and concepts rapidly and convey them clearly.

Career Growth Opportunities

Joining our organization allows you to significantly impact our growth while enhancing your professional skills. We prioritize your development, providing opportunities for career advancement within the dynamic investment sector.

Company Culture and Values

Our company promotes a culture of creativity, collaboration, and continuous improvement. We operate on the principles of cultural humility, fostering self-awareness, strong teamwork, and mutual respect among team members.

Compensation And Benefits

• Full-Time, Remote position.
• Competitive salary range of (90,000 to )130,000, commensurate with experience.
• Total compensation includes equity options, bonus programs, and comprehensive benefits such as health, vision, dental, and disability insurance, life insurance, 401(k), and paid time off.

Equal Opportunity Statement

We are an equal-opportunity employer committed to fostering an inclusive and welcoming workplace for all. Employment decisions are made based on merit, qualifications, and business needs, without discrimination based on any protected status.

Employment Type: Full-Time