Paid Media Specialist (Remote)

Paid Media Specialist | Webserv | Canada

About Webserv

Webserv is one of the fastest-growing, award-winning healthcare marketing agencies in the U.S.

Known for premier SEO, Paid Media, and web strategies, we elevate healthcare brands globally with data-driven innovation. Our team is passionate about results, consistently setting new benchmarks in the industry.

Joining Webserv means working alongside ambitious experts and successful founders, making an impact on some of the most recognized healthcare brands worldwide.

About the Role

We’re looking for a dynamic and skilled Paid Media Strategist with a proven track record in creating and executing high-performance campaigns. Reporting directly to the Associate Director, this role is an integral part of our Paid Media team, focused on managing client relationships and driving measurable results for our healthcare clients.

This is an exciting opportunity for a motivated strategist to work with industry leaders, craft innovative campaigns, and deliver exceptional outcomes in a fast-paced, growth-oriented environment.

What You’ll Do Every Day

• Manage and oversee a portfolio of Paid Media accounts.
• Collaborate directly with clients, serving as a key point of contact for strategy and performance updates.
• Communicate weekly with vendors and partners to ensure deliverables are aligned and optimized.
• Develop and implement quarterly strategies tailored to each client’s unique goals and value propositions.
• Optimize budgets across multiple channels, including Google Ads, Facebook Ads, and LinkedIn Ads, ensuring maximum ROI.
• Verify CRM lead routing accuracy and ensure seamless campaign tracking.
• Execute data-driven campaign optimizations, focusing on keyword research, ad copywriting, audience targeting, and bid management.
• Partner with the Associate Director to achieve internal and client-specific performance goals.

What You Bring to the Table

• 4+ years of experience in a Paid Media agency setting, with a preference for lead generation expertise.
• Deep understanding of paid search and social advertising, with mastery of platforms like Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager.
• Proven ability to analyze campaign performance data using tools like Google Analytics and Excel, translating insights into actionable strategies.
• Strong grasp of PPC fundamentals, including keyword research, ad copywriting, bid adjustments, and audience targeting.
• Experience working with B2C businesses and delivering measurable results.
• Exceptional storytelling skills with data, able to clearly communicate campaign performance and strategies to clients.
• Highly motivated, competitive, and constantly seeking innovative solutions.
• Outstanding organizational skills, capable of managing multiple projects simultaneously.

What Success Looks Like:

• Foster trust and collaboration with clients and colleagues by embodying Webserv’s core values.
• Consistently meet and exceed client marketing objectives, driving measurable growth and satisfaction.
• Build strong client relationships that result in renewals and referrals.
• Deliver clear, impactful presentations that articulate campaign outcomes and strategic recommendations.

What We Offer:

• Competitive Salary: Competitive negotiable salary, with potential for bonuses tied to performance
• Generous Time Off: Unlimited PTO and paid company holidays to recharge and balance work and life

• Fully Remote: Work from anywhere with a reliable internet connection.

• Training Opportunities: Access to courses and resources to stay updated on SEO, link-building, and digital marketing trends.
• Performance-Based Bonuses: Incentives for achieving or exceeding performance targets.
• Technology Stipend or Reimbursement: Support for essential tools or equipment needed for your role.

• Virtual Team-Building Events: Regular online gatherings to connect with the team.
• Recognition for Performance: Acknowledgment for outstanding work and contributions.

Work Environment Requirements:

This position is fully remote, with regular collaboration through virtual meetings (Google Meet) and Slack. You’ll need a reliable internet connection and a dedicated workspace where you can remain focused and productive.

Why Join Webserv?

• Elite Reputation: Webserv is a highly sought after top US based company.
• Growth & Development: Gain experience working with billion dollar brands.
• Impactful Work: Help shape the digital presence of major healthcare brands.
• Supportive & Driven Team: Be part of an ambitious, collaborative team.
• Remote Flexibility: Work from home, with the freedom to make a difference wherever you are.

This is your chance to push boundaries, redefine digital advertising, and make a name for yourself in a rapidly expanding industry! We look forward to reviewing your application.

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