Social Media Marketing Specialist (Remote)

Social Media Specialist

Rochester, NY or Remote

*Must be located in one of the following states: AL, AR,CO, DC, FL, GA, IL, IN, KY, MI, MO, NC, NJ, NY, OK, PA, SC, TN, VA*

JK Executive Strategies is proud to partner with Butler/Till, an innovative, results-driven marketing agency in its search for an Account Supervisor. Butler/Till offers deeply collaborative client experiences, proprietary technology, and world-class partnerships. As an independent, women-owned and led company, this 100% employee-owned (ESOP) B-Corp exemplifies a commitment to purpose-driven strategies and a collaborative culture.

The Social Media Specialist is responsible for creating and executing effective social strategies across the agency’s client base. This individual will have experience with campaign management, social strategy, and has worked hands-on in social platforms including Facebook, Instagram, LinkedIn and Snapchat. They have experience with performance monitoring and quality assurance of social campaigns. They are comfortable participating in client meetings and possess knowledge of social trends and new partnerships.

Responsibilities

• Day-to day management of assigned, existing social media campaigns and optimize campaigns based on performance goals and measurement framework, documenting changes and learnings
• Setup of new campaigns, including implementation of tracking tags per the measurement framework
• Develop and manage campaign budget tracking documents, pacing documents, and budget forecasts
• Researches new vendors and tactics, and provides competitive research, spending data, market analyses, trends and market-specific opportunities
• Collaborates with the analytics and account service teams to identify new opportunities in the paid social space for current and existing clients based on an understanding of client objectives, goals and known barriers
• Establishes organization-wide social media best practices, guidelines, objectives and documented regulations associated with social campaigns
• Seeks opportunities to contribute to thought leadership material (blog posts, white papers, speaking opportunities, etc.)
• Analyze, review, and report on effectiveness of campaigns to maximize results
• Helps in developing paid social strategies and plans for new and existing clients
• Actively learning how to scope and estimate new projects or campaigns
• May be asked to assist with monthly forecasting, invoicing, and reconciliation tasks
• May be asked to assist with QA of social campaigns for a select set of clients with keen attention to detail
• May be asked to assist with maintenance of process documentation ensuring it’s kept up to date

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business or equivalent work experience
• Minimum of 3 years of experience managing campaigns in the social media ecosystem. Exposure to strategic planning and applied experience of bringing plans to execution. Proven track record in operating with a high-level of integrity, commitment, and enthusiasm to take on a challenging role with cross-functional commitments.

Salary Range

$44,000-$62,000

JK Executive Strategies is an Equal Opportunity Employer. It is the policy of JK Executive Strategies to provide equal opportunity in employment and conditions of employment to all individuals regardless of age, race, color, religious beliefs, national origin, sexual orientation, gender identity, sex, veteran or military status, disability, pregnancy-related condition, predisposing genetic characteristics, genetic information, marital status, familial status, prior arrest, domestic violence victim status, non-job related convictions, participation in lawful activities outside of our workplace, or any other status protected by law.