Senior Digital Marketing Manager (Remote)

About Our Client

A leading company in the payouts industry offers a fast, flexible solution for sending bulk payouts to individuals in over 200 countries. With over 10,000 clients and over $1 billion processed, the company saves clients an average of 15 hours per month. It operates remotely with a high-documentation, low-meeting culture, allowing employees to focus on what matters. Clients, including marketers, HR teams, and nonprofits, value the service’s simplicity and speed. The company is profitable, growing, and offers exciting challenges with a complex infrastructure.

About the Role

The organization is seeking to hire a Senior Digital Marketing Manager for the marketing team to manage and optimize its Google Ads program. This role is crucial for contributing to pipeline growth. The Senior Digital Marketing Manager will be responsible for executing and optimizing campaigns for Google Search, YouTube, Pmax, and Demand Gen programs.

You will

– Manage Google Ads campaigns to drive leads and enhance the pipeline.

– Monitor lead quality and proactively adjust conversion signals and bid strategies to ensure a high-quality pipeline.

– Collaborate cross-functionally to create high-performing landing pages that improve campaign results.

– Make sure the account adheres to best practices and regularly refine strategies related to bid strategy, campaign structure, keyword expansion, and spending efficiency.

– Keep an eye on competitive trends and the evolving Google search landscape to adapt the strategy and maintain results.

You have

– 5+ years of experience in running paid acquisition campaign strategies.

– Extensive expertise in managing B2B campaigns through Google Ads, including search, Pmax, and YouTube.

– A proven track record of enhancing efficiency and volume in Google Search campaigns.

– Strong understanding of keyword research, bidding strategies, online and offline conversion event optimization, campaign structure, expansion, ad copy testing, and landing page optimization.

– A proactive mindset in monitoring performance and adjusting tactics to ensure successful campaigns.

– Clear and direct written and verbal communication skills.

– A self-motivated, proactive approach and a commitment to contributing to organizational growth as a team player.

Why Work Here

– Be part of a rapidly growing yet sustainable company. The organization is profitable and has significant opportunities for career advancement.

– Enjoy competitive pay, equity, and benefits. The base salary for this role ranges from $170,000 to $200,000.

– Work remotely from anywhere in the Americas.

– Collaborate with intelligent professionals and experience a positive workplace culture.

Compensation

$170K – $200K • Offers Equity