Software Engineer (Remote)

Are you experienced in developing omni-channel ad platforms with expertise in identity resolution and ad attribution? If so, you might be the perfect fit to join us in building a new service poised to revolutionize the advertising industry.

About Us: Since 1984, Market Force Corporation has compiled over 100 million new business leads for companies like AMEX, Dun and Bradstreet, and Deluxe. Today, our new startup, AI for ROI LLC, is engineering a revolution in the advertising industry, using artificial intelligence to help Fortune 500 companies transition from inefficient cost-per-acquisition marketing models to maximizing Lifetime value (LTV) acquisition. This will allow our clients to be the first to reach prime LTV prospects with their most compelling offer.

Position Overview: The Senior Data / Systems / Software Engineer will contribute to the development of robust data pipelines, identity graphing, omni-channel marketing, and real-time AI-enhanced cold email, direct email, and social media retargeting. This is a hands-on role requiring expertise in cloud and IT systems, advanced AI technologies, and collaboration with offshore development teams.

Key Responsibilities:

AI-Enabled Advertising and Omni-channel Strategy

• Develop AI systems for cold email campaigns, direct email, and social media retargeting, ensuring seamless integration across multiple platforms.
• Develop omni-channel advertising frameworks to deliver personalized messaging via the most effective channels.
• Apply Next Best Action (NBA) and Next Best Offer (NBO) methodologies powered by AI to improve customer targeting and increase ROI via the right personalized message to the right person (high LTV etc.) at the right time.

Data Factory and Real-Time AI Systems

• Design and implement real-time data pipes and APIs for real-time advertising optimization, integrating AI models for advanced personalization and decision-making.
• Contribute to AI4ROI’s cloud and systems engineering, and AI solutions, focusing on real-time advertising campaigns with optimal effectiveness at minimal cost.

Identity Graph and Attribution Models

• Contribute to the development of an Identity Graph for comprehensive customer profiling and journey tracking.
• Implement two-level data attribution models:
• Campaign Attribution: Measure the performance of omnichannel campaigns.
• Customer Journey Attribution: Analyze customer behavior and interactions for actionable insights.

Dashboard and Real-Time Analytics Development

• Create intuitive dashboards for real-time monitoring of KPIs, campaign performance, and infrastructure health.
• Contribute to the integration of data visualization tools for stakeholders to track the effectiveness of AI4ROI’s real-time advertising initiatives.

Team Leadership and Collaboration

• Phase One: Document the requirements for the platform by interviewing the stakeholders.
• Phase Two: Lead the global development team in prototyping the requirements.
• Mentor global development team, including Serbian offshore contractors, fostering innovation and technical excellence.
• Collaborate across departments to align technical solutions with business objectives.

Qualifications and Experience:

• 7+ years in technology leadership, with a focus on IT systems config/ maintenance, cloud architecture, omni-channel marketing and related.
• Proven expertise in hands-on IT systems configuration, large-scale data infrastructure, identity graphing, real-time advertising systems, and management of teams with strong collaboration, communication and commitment.
• Strong experience with PHP and a solid understanding of object-oriented programming principles and Symfony Framework.
• Proven experience in implementing, customizing and integrating open-source marketing automation platforms using APIs and relevant libraries. Familiarity with Mautic is highly preferred.

Education and Skills:

• BS to Master’s degree in Systems and Software Engineering
• 10+ years of experience in programming in an object-oriented language (C#, Java, etc.)
• Mastery of cloud platforms (Azure and AWS)
• Awareness of AI/ML frameworks (Databricks, Clean Rooms, others)
• Experience using AI for writing and accelerating code development
• Proficiency in identity resolution, data attribution, and cybersecurity practices
• Strong leadership and team management abilities with experience overseeing distributed team
• Certifications: CISSP, Azure Solutions Architect Expert, AWS Solutions Architect, TOGAF

Compensation:

This is a full-time, contract-to-hire position with competitive wages and bonus accelerators in the form of cash and potential equity stakes in the company!