Amazon Ppc Specialist (Remote)

Working Hours: TBD

Salary: TBD

Industry: Apparel & Fashion

About the company:

This company is a tech-driven apparel brand focused on helping the everyday man look and feel great in premium clothing at an affordable price. Beginning with perfectly fitting t-shirts that established their reputation, the company now applies the same commitment to fit and comfort across all wardrobe essentials. Utilizing advanced technology and AI, along with insightful data and a touch of humor, they aim to create a seamless and customer-focused shopping experience.

About the role:

We are seeking a highly motivated and experienced Amazon PPC Specialist to join our team. The ideal candidate will be responsible for managing and optimizing Amazon advertising campaigns to drive growth, increase sales, and maximize return on ad spend (ROAS). You will collaborate with our marketing and sales teams to develop strategies, create campaigns, and monitor performance to achieve business objectives.

Duties and Responsibilities:

• Campaign Strategy & Execution: Develop, implement, and manage Amazon PPC campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display ads
• Keyword Research: Conduct thorough keyword research to identify high-performing search terms that will drive traffic and increase conversions
• Bid Management: Optimize bids and budgets across campaigns to improve ad performance, maximize ROI, and reduce wasted spend
• Ad Performance Analysis: Monitor, analyze, and report on the performance of campaigns to ensure KPIs are met or exceeded (e.g., ACOS, ROAS, CTR)
• Competitor Analysis: Stay up-to-date with competitor activities and Amazon’s advertising best practices, identifying opportunities to out-perform competitors
• A/B Testing: Test different ad creatives, copy, and placements to determine the most effective combinations for target audiences
• Listing Optimization: Collaborate with the content team to ensure product listings are optimized for SEO and align with ad campaigns
• Budget Management: Manage monthly budgets, allocating resources to maximize performance and meet business objectives
• Reporting: Provide regular reports and actionable insights on campaign performance, trends, and areas of improvement to stakeholders

Requirements

• Experience: Proven experience managing Amazon PPC campaigns with a successful track record of improving sales and optimizing ACOS
• Tools: Proficient with Amazon Advertising Console and other relevant Amazon PPC tools (e.g., Helium 10, Jungle Scout, Sellics)
• Analytical Skills: Strong analytical and problem-solving skills with the ability to interpret data and make data-driven decisions
• Communication: Excellent verbal and written communication skills; able to provide clear and actionable insights to the team
• Attention to Detail: Strong attention to detail with the ability to manage multiple campaigns and priorities
• Certifications: Amazon Advertising certifications (preferred but not required)
• Technical Skills: Familiarity with Excel, Google Sheets, or other spreadsheet software for reporting and analysis