Associate Director Of Paid Social Media Wfh (Remote)

Location: This role is fully remote, and candidates must reside in one of the following states:

Alabama, Arizona, California, Colorado, Connecticut, Georgia, Illinois, Kansas, Massachusetts, Michigan, Montana, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, South Carolina, Texas, Washington.

Visa Sponsorship: Please note that visa sponsorship is not available for this position. Applicants must be legally authorized to work in the United States without requiring visa sponsorship.

Job Overview

We are in search of a dedicated and skilled Associate Director of Paid Social Media to spearhead and implement strategic paid social initiatives across various platforms. This pivotal role involves managing multiple client accounts, supervising paid social campaigns, and collaborating with cross-functional teams to enhance engagement and achieve key business objectives. If you possess a unique blend of creativity and a data-centric mindset, this is a remarkable chance to make a significant impact in a thriving environment.

Key Responsibilities

• Formulate and execute comprehensive paid social media strategies aligned with client marketing objectives.
• Design targeting strategies to effectively engage the appropriate audience for each campaign.
• Oversee the planning, execution, and management of paid social campaigns across platforms such as Facebook, Instagram, LinkedIn, TikTok, Pinterest, YouTube, and emerging channels.
• Create and refine engaging ad content including images, videos, and copy to optimize campaign performance.
• Administer and optimize paid social budgets to ensure efficient allocation of resources across campaigns.
• Utilize platform analytics to monitor KPIs, including reach, engagement, and conversions, and recommend data-driven optimizations.
• Collaborate closely with internal teams, including Media, Investment, and Analytics, to ensure strategic alignment.
• Remain informed on the latest developments in paid social media to keep clients at the forefront of the industry.
• Deliver comprehensive performance reports to senior management, highlighting successes and areas for enhancement.
• Lead and nurture the paid social media team, promoting a collaborative and innovative atmosphere.

Required Skills

• Extensive experience (7-10+ years) in paid social media management with a strong emphasis on strategic development and team leadership.
• Proven success in directing paid social campaigns across diverse clients and platforms.
• In-depth knowledge of paid social media platforms and their functionalities.
• Exceptional verbal and written communication skills, with the ability to effectively present to senior clients.
• Strong analytical capabilities, proficient in utilizing platform tools to track KPIs and optimize campaigns.
• Proficiency in Google Workspace, Microsoft Office Suite, and relevant industry tools.
• Relevant industry certifications are advantageous.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related discipline is preferred.

Career Growth Opportunities

This role presents numerous opportunities for professional development, including ongoing training to keep the team abreast of industry tools and best practices. Leadership and mentorship are integral components, fostering personal and career growth.

Company Culture And Values

We pride ourselves on cultivating a collaborative and innovative workplace where every team member is encouraged to share their ideas. Our culture emphasizes teamwork and open communication, ensuring that every voice is valued and respected.

Employment Type: Full-Time