Associate Director Paid Social Media Wfh (Remote)

We are seeking a highly skilled and experienced Associate Director of Paid Social Media to join our dynamic team in a remote capacity. This pivotal role focuses on the strategic development and execution of compelling paid social media campaigns that propel client engagement and drive success across premier social media platforms. The ideal candidate will combine creative prowess with analytical acumen to shape innovative strategies that align with our clients’ marketing objectives.

Key Responsibilities

• Formulate and execute comprehensive paid social media strategies that resonate with the broader marketing goals of clients.
• Direct the planning, execution, and management of paid social media campaigns across a variety of platforms, including Facebook, Instagram, LinkedIn, TikTok, and more.
• Design and assess various advertisement creatives—ranging from visuals to copy—to enhance audience engagement and conversion rates.
• Oversee and manage the paid social media budget, ensuring judicious allocation to meet client objectives effectively.
• Utilize advanced analytical tools to monitor campaign performance, focusing on key performance indicators such as reach, engagement, click-through rates, and conversions.
• Foster collaboration with internal teams—Media, Investment, and Analytics—to ensure consistency in messaging and creative outputs.
• Stay attuned to emerging trends in social media marketing to keep clients at the forefront of industry standards.
• Provide in-depth reports on campaign performance, highlighting insights and areas for improvement.
• Cultivate and mentor the paid social team, nurturing a culture of innovation and collaboration.

Required Skills

• Extensive knowledge of major paid social platforms, including their functionalities and capabilities.
• Proven track record in developing and leading comprehensive paid social strategies for diverse clients.
• Strong leadership abilities with prior experience in mentoring a team of professionals.
• Exceptional presentation and communication skills, adept at engaging with senior-level clients.
• Detail-oriented with outstanding organizational skills.
• Proficient in Google Workspace and Microsoft Office Suite.
• Relevant industry certifications are highly desirable.

Qualifications

• 7-10+ years of relevant experience in a managerial role focused on paid social media.
• Demonstrated expertise in in-platform campaign management and execution.
• A Bachelor’s degree in Marketing, Communications, or a related discipline is required.

Career Growth Opportunities

This position represents an exceptional opportunity for career advancement, providing avenues for professional development and engagement in innovative business initiatives. As a crucial member of our team, you will be positioned to influence the direction of our paid social media strategies and contribute to your team’s success, fostering an environment of continuous growth and learning.

Employment Type: Full-Time