Marketing
Salary: Competitive Salary
Job Type: Full time
Experience: Senior Level
Neogen Corporation
Associate Manager External Communications (Remote)
Associate Manager External Communications | Neogen Corporation |United States
It’s fun to work in a company where people truly believe in whatthey are doing!
Develop and execute communication strategies that effectively represent...
Associate Manager External Communications | Neogen Corporation | United States
It’s fun to work in a company where people truly believe in what they are doing!
Develop and execute communication strategies that effectively represent the company to key external stakeholders.
Develop and Execute External Communication Strategies:
- Work with the Director of Communications to plan, develop, and execute strategic communication campaigns targeting customers, industry partners, and media.
- Ensure alignment of messaging across all external communication platforms including press releases, interviews, articles, and presentations.
Thought Leadership and Content Development:
- Collaborate with internal subject matter experts and leadership to write and promote thought leadership content (articles, blogs, case studies, presentations, etc.) that position the company as an industry leader.
- Support communications around industry events, webinars, trade shows, and sponsorships, including, but not limited to, speeches, presentations, and talking points for leadership or SMEs at external engagements.
- Ensure all content aligns with corporate messaging and resonates with target B2B audiences.
Proactive & Reactive Media Relations, including Crisis and Issues Management:
- Build and maintain strong relationships with industry journalists, analysts, and media outlets.
- Identify and secure media opportunities such as interviews, features, and op-eds that enhance the company’s visibility.
- Draft and distribute press releases, company statements, and other media materials.
- Assist in managing crisis communication plans and responses, including tiemly response to emerging issues that could impact the company’s reputation.
- Work closely with legal, HR, and other relevant leaders to ensure the proper handling of sensitive issues by ensuring the coordination of accurate and timely information.
- Provides media training for company leadership and SMEs
- Can serve as company spokesperson, as needed
Reporting and Analytics:
- Monitor and report on the performance of external communications campaigns.
- Provide insights and recommendations to improve engagement, reach, and brand perception
Education and Experience:
- B.A in Journalism, Communications, PR or Marketing
- 3-5 years of experience in external communications, public relations, or a similar role, ideally within a B2B environment.
- Proven experience in media relations and managing external communication channels.
- Strong written and verbal communication skills, with the ability to tailor messaging for different audiences. Experience wri
- Ability to manage multiple projects and deadlines in a fast-paced environment
Come Be Part Of A Mission that Matters!
From inside the farm gate to our dinner plates, Neogen protects the world’s food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there — and you can be too.
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