Associate Product Manager Home (Remote)

• Marketing and business planning: Develop marketing plans, business plans, sales strategies, and action plans for identified targets of opportunity that clearly define objectives, goals, win strategies, schedules, and action assignments. Lead business reviews of the categories including Profit/Loss projections and action plans
• New Products: Establish a rolling 3- year “pipeline” of qualified new products. New product development will include developing basic marketing strategies (i.e. product positioning, sub branding, required features, packaging, pricing, etc.) working with Management, Sales, Marketing Services and R&D. This will also require managing appropriate levels of consumer research and R&D tests to validate each new product for market. Strong, hands-on packaging development and market research experience is important to this responsibility.
• Existing Products: Product Manager is responsible for ensuring the existing line is supported and recommends line changes as needed. Ongoing profitability and cost reduction initiatives are part of this responsibility.
• Market Analysis: Using available data, the Product Manager will monitor movement, market share and make strategic/tactical recommendations to management on an ongoing basis.
• Market Research: Work with 3rd party vendors to design and implement market research; analyze and present results to senior management. Keep all company functions in touch with the consumer voice. Solid knowledge of research techniques required.
• Packaging: Work with internal creative team and/or external resources to write briefs and execute new product packaging and packaging updates to existing products. Review brief CMO
• Trade Marketing: The Product Manager will work closely with Sales and Marketing Services to facilitate the selling process, including PowerPoint presentations, relevant market data, samples and artwork. Some travel to key accounts will be required from time to time.

Required Experience

Bachelor’s Degree in Marketing required; MBA in marketing or management strongly preferred; a minimum of 3-5 years of experience.

Required Technical Competencies

• Excellent Verbal and Written Communication Skills
• Supervisory experience required. This position will manage an Associate Product Manager
• Demonstrated competency in the principles of Marketing
• Marketing Strategy
• Product Positioning
• Market Analysis and Segmentation
• Basic knowledge of consumer communication (Packaging and POP)
• Target Market Identification
• Pricing Strategy
• Distribution Channels
• Promotion Strategy
• Experience managing outside agencies for research, advertising, and public relations.
• Financial Skills with demonstrated competency in P&L Statements, cost, forecasting, trend and data analysis
• Competency in Project Management
• Proficient with MS Office Suite
• Formal Presentation Skills; experience presenting to upper management and retailers.
• Flexibility to travel both domestically and internationally

Required Behavioral Competencies

• Personal Leadership – Leads by envisioning the future, engaging others, energizing people and enabling self and others to develop and execute plans to deliver strategy.
• Innovation – Generates innovative solutions in work situations; trying different and novel ways to deal with work problems and opportunities.
• Initiating Action – Takes prompt action to accomplish objectives; takes action to achieve goals beyond what is required; is proactive and delivers results.
• Strategic Decision Making – Obtains information and identifies key issues and relationships relevant to achieving a long-range goal or vision; commits to a course of action to accomplish a long-range goal or vision after developing alternatives based on logical assumptions, facts, available resources, constraints, and organizational values.
• Building Strategic Working Relationships – Develops and uses collaborative relationships to facilitate the accomplishment of work goals.
• Aligning Performance for Success – Focuses and guides others in accomplishing work objectives.

EEO-M/F/DISABLED/VETS EMPLOYER