Associate Sem Director (Remote)

Associate Sem Director | Clever Digital Marketing |Canada

Description

Who We Are:

...

Associate Sem Director | Clever Digital Marketing | Canada

Description

Who We Are:

At Clever Digital Marketing, we are a dynamic powerhouse of digital marketing experts and advisors committed to empowering large-scale home improvement companies by fueling their top-line revenue. Through our paid advertising & strategic advising, we’ve bridged the gaping void in the industry that lacked a highly profitable digital lead vendor. Our constant innovative service allowed us to establish a prominent presence in this space and partner with over 60 large-scale home improvement companies across the USA & Canadian markets.

Who We’re Looking For:
CDM is seeking an Associate SEM Director who will oversee multiple Pod teams, helping lead strategy for a portfolio of clients and be a part of the driving force in delivering unmatched performance. You will play an integral role in scaling and innovating the department.

This position is designed for a leader with a never-ending passion for Paid Search and an expert at navigating the complex, evolving challenges in SEM. Your leadership will help set the pace and standards for our A-player environment, championing a culture of excellence and high output. We seek a leader who can inspire confidence – through transparency, expertise, and leading by example – and foster a high-performance environment.

Key Responsibilities

Support Strategy: Oversee the client strategy to ensure campaigns are focused on achieving client performance objectives and supporting Clever’s strategic vision
Coach the Team: Develop high performing and high producing Pods by providing leadership, mentorship, and performance management to a team of 8-12+ performance marketers. Ensure that team members are motivated, skilled, and aligned with the company’s objectives
- Maintain regular communication with team members through 1:1 meetings and team discussions to address challenges, provide feedback, and align on goals
Client Performance: Coordinate with Sr. Managers to manage and optimize large-scale budgets, ensuring efficient allocation to maximize investment and hit agency benchmarks
- Maintain a strong pulse on client performance and health by joining recurring internal meetings, client planning meetings, and select recurring client calls
- Assist with developing improvement strategies for struggling accounts and monitor the improvement progress
Department Support: Work with the Senior Director to plan key goals and initiatives for the department overall and at the individual OKR + goal planning level
Raising the Bar: Meet the department’s leadership standards to support high functioning Pods and effectively communicate success within the agency, including:
- Lead OKR and KPI management
- Manage P&L for Pods to ensure effective resource allocation
- Develop SOPs and best practices for specific client needs and overall department operations
- Collaborate with the Data & Analytics team to improve tracking, dashboards, and reporting
- Resource and capacity planning to support high performing Pods

Skills, Knowledge and Expertise

8+ years of experience in Paid Search advertising
Advanced knowledge and in-depth experience with Google Ads
Experience managing over $1M/month in paid search spend
4+ years of experience managing 3+ team members
2+ years of agency experience preferred, but not required
A strong command of the English language and located in Canada.

Bonus Points:

Team lead experience in managing 1-3 direct reports
Experience running Google ad campaigns for home improvement companies
Experience leveraging GA4
Bing Advertising experience

Benefits

Competitive compensation
A fully remote work environment with a beautiful office in Vaughan for in-person collaboration
20 days PTO [vacation]
14 days PTO [Holidays & Sick days]
Group Benefits – Health, Dental & More
Company-provided Macbook computer
Home Office Budget + Merch delivery to get you started
Work Abroad Policy: Need a new working environment? Our work abroad policy supports this

Clever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates in need of support during the recruitment and selection process.

About Clever Digital Marketing

Clever Digital Marketing is a performance agency powered by people of performance marketers and data analytics, driving exquisite results for large-scale home improvement companies.

Our mission is to continue partnering with Home Improvement companies to achieve scalable profitability through a partnership founded on strategic paid advertising and effective growth planning through sales and marketing.

Tagged as: remote, remote job, virtual, Virtual Job, virtual position, Work at Home, work from home