B B Digital Marketing Lead (Remote)

uD83DuDD16YOUR RESPONSIBILITIES

• You own the following four core areas:

• You develop and execute multi-channel digital campaigns to drive high-quality inbound leads and conversion rates
• You design campaigns targeting low, mid, and high-intent audiences

• You create nurturing strategies and manage CRM campaigns to engage and move leads through the marketing funnel
• You craft personalized, impactful content to guide prospects and customers across the buyer’s journey

• You collaborate with our Customer Success team to run marketing campaigns and create materials aimed at customer retention and expansion

• You track, measure, and report on campaign performance using analytics tools
• You optimize campaigns and refine strategies for maximum ROI based on your data

✏️ WHAT YOU NEED TO SUCCEED

• You have 5+ years of experience in digital marketing, with a focus on inbound lead generation and nurturing campaigns in B2B SaaS
  
• You have experience in crafting targeted messaging and creating impactful content
• Youre able to design compelling, customer-centric marketing campaigns tailored to varying audience intents
• You have a data-driven approach to measuring campaign success and optimizing strategies and the ability to turn insights into actionable improvements
• You have hands-on experience with CRM systems (e.g., HubSpot), marketing automation tools, and analytics platforms (e.g., Google Analytics) and A/B testing
• You bring expertise in running campaigns on Google Ads, LinkedIn, and or other relevant channels
• You’re a self-starter and are looking forward to owning marketing strategies from ideation to execution
• You’d love to grow with us, be the first person on ground to build our Digital Marketing function hands on, and you are passionate about early stage Start Up environments

uD83CuDF89WHAT’S IN IT FOR YOU

• Play a significant role in building a new type of company, a SaaS-enabled B2B network in the logistics industry backed by strong investors
• Lots of flexibility due to our remote-first set-up to align your professional responsibilities with your personal life and needs.
• A strong sense of belonging while working remotely from over 20 cities and multiple different countries due to our virtual office – Gather town (and optional offices in Munich & Berlin) and unforgettable company-wide offsites. Check wrap-up videos from our last offsites on our YouTube page
• An extremely steep learning curve as we invest in your continuous development through, regular (360-degree) feedback cycles via Leapsome based on company and team competencies, a growth budget, and an experienced management team
• A team full of passionate, motivated people who contribute to a supportive and inspirational environment
• An inclusive culture and diverse teams as we firmly believe that this makes us stronger and leads to more innovative solutions.
• A direct stake in the company’s growth and achievements with our VSOP program