Brand Lead N Brand (Remote)

• Re-entering China Market with great overseas reputation|end-to-end marketing jobs scope

About Our Client

Famous Australian Food and Beverage Brand

Job Description

• Strategy Development:

• Develop and implement end-to-end marketing strategies tailored to the Chinese market, including brand positioning, messaging, and campaign planning.
• Conduct market research to identify consumer trends, competitor activities, and opportunities for growth.
• Collaborate with global and regional marketing teams to localize global campaigns while ensuring brand consistency.

• Drive e-commerce growth by partnering with key online platforms (e.g., Tmall, JD.com) to optimize product listings, enhance customer experience, and increase sales conversion.
• Develop and execute digital marketing plans, including SEO/SEM, social media marketing, content marketing, and influencer collaborations.
• Analyze e-commerce data and consumer insights to refine strategies and improve performance metrics.

• Foster strong relationships with key stakeholders, including retailers, distributors, and partners, to enhance brand visibility and accessibility.
• Manage and oversee the creation of marketing materials, advertising content, and promotional activities to strengthen brand equity.
• Lead crisis management efforts to protect and enhance the brand’s reputation in the event of any negative publicity or issues.

• Build, mentor, and manage a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.
• Set clear goals, KPIs, and performance targets for the team, providing regular feedback and support to drive results.
• Ensure effective communication and coordination among team members and with other departments such as sales, product development, and finance.

• Develop and manage the annual marketing budget, optimizing spend across various channels to maximize impact and efficiency.
• Monitor campaign performance against budget allocations and make adjustments as necessary to stay within budgetary constraints.

The Successful Applicant

• Bachelor’s degree in Marketing, Business Administration, or related field;
• Minimum of 5 years’ experience in marketing, with at least 3 years in a brand management role within the FMCG sector.
• Proven success in developing and executing integrated marketing strategies in the Chinese market.
• Strong understanding of e-commerce ecosystems and digital marketing tools.
• Excellent leadership, strategic thinking, and problem-solving skills.
• Fluent in English and Mandarin; Cantonese is a plus.
• Ability to thrive in a fast-paced environment and adapt to changing market conditions.

What’s on Offer

Home base flexibility

Contact: Daming Zheng

Quote job ref: JN-112024-6599700