Business Development Manager Mobile (Remote)

Job Title: Business Development Executive – Affiliate & Mobile Performance Marketing

Location: [Location] / Remote

Experience: 1-3 Years

Industry: Performance Marketing / Affiliate Marketing / Mobile Marketing

Job Overview:

We are seeking a dynamic and results-driven Business Development Executive to join our growing Affiliate Marketing team. The ideal candidate will have 1-3 years of experience in affiliate marketing, mobile performance marketing, or performance marketing in general, with a proven track record of building and managing relationships with both national and international brands. If you have experience working directly with brands to drive performance-based campaigns across web and mobile platforms, we’d love to hear from you!

Key Responsibilities:

• Client Acquisition & Relationship Management: Develop and manage relationships with direct brands (national & international) to drive affiliate and mobile performance marketing campaigns.
• Mobile Campaign Strategy: Focus on driving mobile-centric campaigns, leveraging affiliate marketing and mobile advertising platforms to optimize app installs, in-app purchases, and other mobile KPIs.
• Strategic Partnerships: Identify, negotiate, and secure new affiliate and mobile marketing partnerships that align with client objectives, enhancing campaign performance.
• Campaign Optimization: Collaborate with internal teams and partners to optimize both web and mobile affiliate campaigns and ensure alignment with client goals and KPIs (e.g., ROI, installs, CPA, LTV).
• Market Research: Conduct in-depth market research to identify trends in both mobile and traditional affiliate marketing, and uncover new opportunities in the space.
• Mobile Performance Insights: Provide insights into mobile-specific performance metrics such as cost-per-install (CPI), cost-per-action (CPA), ROAS (Return on Ad Spend), LTV (Lifetime Value), and other key mobile marketing KPIs.
• Reporting & Analytics: Deliver regular performance reports to clients, analyze key metrics, and recommend actionable insights to optimize mobile and affiliate campaigns.
• Sales Support: Assist in preparing proposals and presentations for potential clients, with a particular focus on mobile-first strategies.
• Cross-functional Collaboration: Work closely with internal teams (marketing, mobile, operations, creative, and finance) to ensure seamless execution of mobile and affiliate marketing campaigns.

Required Skills and Qualifications:

• Experience: 1-3 years of hands-on experience in affiliate marketing, mobile performance marketing, or business development, specifically working with direct brands (both national and international).
• Mobile Performance Marketing Expertise: Strong understanding of mobile advertising platforms (e.g., Facebook Ads, Google Ads, Apple Search Ads, etc.) and mobile KPIs (CPI, ROAS, LTV).
• Affiliate Marketing Knowledge: Experience with affiliate networks, tracking software, and performance-based marketing strategies, both for mobile and desktop/web.
• Client Relationship Management: Proven ability to build and maintain strong, long-term relationships with clients and affiliate partners in the mobile and performance marketing space.
• Results-Oriented: Demonstrated success in driving mobile and affiliate campaigns, with the ability to meet and exceed KPIs, such as installs, conversions, and ROI.
• Communication Skills: Excellent written and verbal communication skills, with the ability to pitch mobile and affiliate marketing strategies effectively to clients.
• Negotiation Skills: Experience negotiating affiliate deals, mobile ad placements, terms, and campaign structures.
• Analytical Ability: Strong analytical skills to interpret performance data and make data-driven recommendations for both mobile and web-based campaigns.

Preferred Skills:

• Experience managing mobile app campaigns, including mobile user acquisition, app install campaigns, and in-app purchase optimization.
• Knowledge of mobile tracking software such as AppsFlyer, Adjust, or Branch.
• Experience working with international mobile markets or multilingual skills is a plus.
• Familiarity with other mobile-specific ad networks and platforms (e.g., Tapjoy, Chartboost, IronSource).
• A passion for the latest trends and innovations in mobile performance marketing.

Why Join Us?

• Growth Opportunity: This is a fantastic opportunity to grow your career in both affiliate and mobile performance marketing.
• Dynamic Environment: Work in a fast-paced, collaborative, and innovative team.
• Impact: Play a key role in building and scaling partnerships that drive measurable business growth, particularly in the mobile space.

How to Apply:

Please send your updated resume, along with a brief cover letter explaining why you’re a great fit for this role, to hr@litadzmedia.in .The ideal candidate will lead initiatives to generate and engage with business partners to build new business for the company. This candidate will be focused and have strong communication skills. They should be able to think critically when making plans and have a demonstrated ability to execute a particular strategy. 

Responsibilities

• Identify partnership opportunities
• Develop new relationships in an effort to grow business and help company expand
• Maintain existing business
• Think critically when planning to assure project success

Qualifications

• Bachelor’s degree or equivalent experience
• 3 – 4 years’ prior industry related business development experience
• Strong communication and interpersonal skills
• Proven knowledge and execution of successful development strategies
• Focused and goal-oriented