Business Development Specialist (Remote)

Guaranty Media Digital is looking for an experienced and highly motivated Business Development Strategist to join our growing team. This role is focused on driving revenue through digital channels by building relationships with key external markets and regional partnerships with LSU Tiger Alum businesses. The ideal candidate will have a strong track record in sales and digital marketing, with the ability to bring existing relationships and grow our client base in strategic regions such as Houston, Austin, Dallas.

This is a revenue-driving role, and the candidate will be expected to focus on developing new business opportunities, generating leads, and converting prospects into long-term clients with the support of a fulfillment team. This position requires a self-starter with a relationship-oriented approach who can operate independently and is not afraid to knock down doors to drive growth.

Key Responsibilities

Develop Client Target Lists:

Create and oversee personalized digital marketing target lists and build relationships and carry out conversations that uncover clients’ business goals, particularly in high-growth verticals and a variety of regional clients. Key emphasis on building target lists of businesses interested in holistic multi-channel strategic marketing strategies to drive measurable business growth.

Client Relationship Management:

Serve as the primary point of contact for clients in the early stages of the sales process, building strong relationships and ensuring client satisfaction through consistent communication and proactive problem-solving. Key activities include owning the client needs analysis and proposal planning process, proposal presentation with support of Digital Strategist, Digital Specialist and Director of Digital.

Market and Competitor Analysis:

Conduct in-depth market research and competitive analysis to inform client strategies and identify growth opportunities and client opportunities.

Cross-Department Collaboration:

Collaborate with internal teams, including fulfillment and creative, to ensure seamless execution of strategies and campaigns.

Reporting and Performance Tracking:

Manage and support understanding client metrics for success. Collaborate with Digital Strategist(s) to speak to clients in their language and assist in identifying opportunities for growth.

Advocacy and Networking:

Be a constant source of connection for your network to more than marketing strategy and solutions. Build relationships and networks and be a resource. Represent Guaranty’s core values while being present at events throughout the Gulf Coast region.

Key Skills and Qualifications

Sales and Marketing:

Robust understanding of sales process and relationship management. Ideally, some marketing background as well.

Client Relationship Management:

Proven track record in managing client relationships, resolving issues, and ensuring high levels of satisfaction and retention.

Communication and Collaboration:

Excellent communication skills, both written and verbal, with the ability to dive deep and get curious about client’s businesses and industry.

Preferred Qualifications

• Familiarity with digital marketing tools like Google Analytics, Facebook Ads Manager, and email marketing platforms
• Experience managing a sales pipeline
• Experience building networks and contacts through outreach and events
• 3+ years of sales experience
• LSU Alum

Benefits

• Competitive salary and performance-based bonuses
• Competitive 401k retirement matching
• Medical, dental and vision insurance plus enrollment in our wellness program
• Company paid Short-term and long-term Disability and life insurance
• Opportunities for career growth in a rapidly expanding team
• Ongoing professional development and training in digital marketing strategies and client industries

Guaranty Media provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.