Calling And Email Marketing Specialist (Remote)

Calling And Email Marketing Specialist | Agra Steel And Strips |Worldwide

Position Overview

Calling And Email Marketing Specialist | Agra Steel And Strips | Worldwide

Position Overview

We are seeking a highly motivated Calling and Email Marketing Specialist to join our dynamic marketing and sales team. This role combines direct customer engagement through calls and email communications while supporting brand awareness, lead generation, and conversion initiatives. The ideal candidate will possess excellent communication skills, a passion for building relationships, and a strategic mindset to drive customer engagement and loyalty through multi-channel interactions.

Job Responsibilities Calling Responsibilities:

Make outbound calls to prospective and existing clients to introduce services/products, build relationships, and gather insights.
Follow up with leads and customers to nurture relationships and drive conversions.
Address customer inquiries and resolve issues while ensuring a positive experience.
Maintain accurate call records in CRM and track all interactions for reporting and analysis.
Collaborate with the sales and product teams to align communication strategies with business objectives.
Identify opportunities for upselling and cross-selling services/products.
Ensure adherence to company scripts, policies, and compliance standards during calls.

Email Marketing Responsibilities:

Design, draft, and send out marketing emails, including newsletters, product updates, and promotional communications.
Segment email lists to target specific audiences and improve engagement and conversions.
Conduct A/B tests to optimize email subject lines, content, design, and call-to-action elements.
Monitor key email performance metrics (open rates, click-through rates, conversion rates) and analyze data to improve results.
Ensure all email campaigns comply with CAN-SPAM, GDPR, and other email marketing regulations.
Maintain the company’s email database, ensuring data accuracy and subscriber list health.
Collaborate with design, content, and sales teams to align email messaging with company branding and objectives.

Requirements Qualifications:

Proven experience in Calling Sales, Customer Support, or Telemarketing and Email Marketing.
Proficiency in email marketing tools (Mailchimp, HubSpot, Klaviyo, Salesforce, etc.).
Strong knowledge of CRM tools like Salesforce, HubSpot CRM, or similar platforms.
Excellent communication skills, both verbal and written.
Ability to work independently and collaboratively with cross-functional teams (Sales, Marketing, Product).
Proficient in Microsoft Office Suite (Excel, Word, Outlook).
Knowledge of Email Deliverability Best Practices and compliance standards (CAN-SPAM, GDPR).
A problem-solving mindset and ability to adapt quickly in a fast-paced environment.

Preferred Skills:

Experience in B2B or B2C Sales/Marketing.
Familiarity with Data Analytics and Reporting Tools to measure campaign performance.
Creative approach to content writing and copywriting for email campaigns.
Knowledge of CRM Integrations, HTML/CSS (for email templates).
Strong negotiation and customer service skills.
Multitasking ability with a keen focus on attention to detail and deadlines.

Key Competencies