Category Manager Of Retail Shopper Insights Analytics (Remote)

We are in search of an adept Retail Shopper Insights, Analytics & Category Manager to enhance our dynamic team. This pivotal role is central to propelling revenue growth by identifying brand opportunities through retail shopper insights and executing our omni-channel sales strategy. You will collaborate with various departments to assess brand performance, deliver actionable insights, and bolster our retail category management initiatives. This position is highly visible within the organization, offering substantial opportunities to influence our strategic direction. You will report directly to the Director of Consumer Insights and work closely alongside the VP of Sales, making you a vital contributor to our growth strategies.

Key Responsibilities

• Conduct thorough analyses of brand performance and scrutinize the competitive landscape utilizing diverse data sources, including POS, panel data, and syndicated data to achieve a holistic understanding of the marketplace.
• Provide actionable insights tailored to customer needs and category-level guidance to reveal business opportunities that enhance category sales and strengthen our customer relationships.
• Identify and capitalize on growth opportunities by comprehending distribution channels and customer marketing requirements.
• Convert consumer insights into tangible commercial opportunities, activating essential ideas at the retailer level.
• Lead analytics for customer accounts, maximizing retailer-specific data portals (e.g., Retail Link, Target POL, Albertsons) to inform strategic decisions.
• Oversee POS tracking, inventory management, and forecasting efforts to ensure they align with business objectives.
• Contribute to insights and strategy during Line Reviews, collaborating with sales leaders.
• Deliver consistent reporting, including monthly scorecards and weekly updates for key customers.
• Collaborate closely with supply teams to monitor inventory and utilize sales data to assess brand performance, identifying additional growth opportunities.

Required Skills

• Demonstrated experience in shopper insights or a closely related field.
• Proven capability to formulate and implement go-to-market strategies, transforming insights into actionable business plans.
• Proficient in synthesizing data from multiple sources to tell a coherent story and effectively visualize insights.
• Familiarity with both qualitative and quantitative research methodologies, including ethnography, consumer journeys, focus groups, surveys, and concept evaluations.
• Experience in managing relationships with external research agencies.
• Exceptional written, verbal, and visual communication skills.
• Strong influencing abilities, with the capacity to collaborate with leaders, cross-functional teams, and external partners.
• Excellent project management skills, adept at resolving issues promptly and efficiently.
• A mindset geared towards growth, with a passion for continuous improvement.

Qualifications

• Bachelor’s degree in data, data science, or a related discipline (an MBA or other advanced degrees are advantageous).
• A minimum of 4 years of experience working with retailer data portals (e.g., Walmart, Target) and syndicated data sources, such as IRI, Nielsen, Numerator, Kantar, etc.
• Valid experience in both qualitative and quantitative research methods, with a proven track record in shopper insights or a related domain.

Career Growth Opportunities

Joining our organization provides a unique platform for professional development, where you will have opportunities to enhance your skills, lead high-impact projects, and engage with senior leadership, facilitating your career advancement.

Company Culture And Values

We pride ourselves on fostering a collaborative and innovative culture that encourages team members to share ideas and insights. We champion continuous improvement and support a growth-oriented mindset among our employees.

Compensation And Benefits

• Competitive salary range of (125,000-)135,000 + bonus.
• Comprehensive benefits package, including medical, dental, and vision coverage, with premium options at no cost.
• Complimentary life insurance, short-term disability, and long-term disability coverage.
• 401(k) plan with a 50% company match on the first 6% of contributions after just one year of vesting.
• Generous paid time off, which includes unlimited vacation days and sick leave.
• Half-day Fridays throughout the year (subject to business demands).
• 12 weeks of fully paid parental leave and 4 weeks of fully paid disability leave.
• Complimentary grooming products.
• Monthly stipends for cell phone and work-from-home expenses.

Application Process

To apply, please submit your application through our Applicant Tracking System. Our recruiting team will reach out if your qualifications align with the position. If selected, you will engage in an initial phone screening with a recruiter and subsequently interview with various team members. We will inform candidates who are not selected for the role. The position will remain open until filled.

Equal Opportunity Employer

We are an Equal Opportunity employer and welcome individuals from all backgrounds and identities to apply. We provide reasonable accommodations for qualified applicants with disabilities. Please feel free to reach out if you require assistance during the application process.

Employment Type: Full-Time