Consumer Market Insights Director (Remote)

The L’Oréal ANZ Consumer and Market Insights Director will create, drive and lead the CMI strategy for Australia and New Zealand ultimately driving market share growth via penetration & share of wallet gains. 

The CMI Director will build a local CMI roadmap (plan, budget) by prioritising and selecting key topics to drive growth and mobilising the right resources both internal and external. 

Reporting to the CDMO, this is a key strategic role in the business and requires stakeholder management, inspiring leadership, innovative thinking at its core. The ideal candidate will be proficient in both consumer and market insights, beauty trends and have a thorough understanding of the Australia & New Zealand beauty landscape. 

ABOUT THE ROLE:

Leadership & Upskilling

•    Set up project teams, squads, governance, tools and methods to answer country business strategy 

•    Communicate, advise and influence the right levels of the organisation to impact business decisions 

•    Upskill local teams on sharing CMI expertise, introducing innovation by leveraging internal and external benchmarking and networking 

•    Oversee research priorities across business, manage workflow and project prioritisation

•    Build and transmit a consumer centric culture 

•    Manage local team budget 

•    Manage the local team, develop talent and manage cross functional projects 

•    Partner with all areas of CDMO – media, content & advocacy, e-commerce, CX to ensure consumer and market insights are embedded into L’Oréal Groupe strategy 

Market, Consumer & Trend Insights

•    Own marketing KPI’s and scorecard across all CDMO domains

•    Own consumer, market and shopper data & research best practise 

•    Respond to strategic requests from Senior Management that require CMI support to resolve

•    Consolidate and leverage local 360 analysis on key go-to-market topics to highlight strategic recommendations. 

•    Review consumer segmentation regularly and provide recommendations on portfolio growth opportunities 

•    Share trend insights, social listening and content best practise 

•    Regularly update market understanding to ensure L’Oréal is meeting its growth opportunities 

•    Set up, monitor and track brand equity over time of all brands in portfolio

•    Where relevant conduct consumer and market research to assist in M&A 

Portfolio Analysis

•    Regularly conduct portfolio analysis to understand growth opportunities in consumer, pricing, customer, trends, geography 

•    Track recommendations and implementation of strategies 

Regional and Global sharing

•    Contribute to international insights consolidation by sharing local consumer journey and go-to-market insight with other CMI representatives across the organisation

ABOUT YOU:

•    10+ years experience in consumer & market insights or related roles  

•    Comprehensive understanding on marketing measurement, KPI and performance 

•    Previous experience leading a team

•    Strong attention to detail and data analysis of both quantitative and qualitative information 

•    Exposure to managing internal tools, systems and processes required for consumer insights  

•    Strong communication and relationship building skills 

ABOUT THE PERKS:

•    Profit share, Life Insurance and Income Protection

•    Hybrid work environment. Enjoy WFH 2x days per week

•    On-site gym, café and staff shop at our St Kilda Road Office

•    Access to Health & Wellbeing Programs throughout the year

•    Corporate & Staff Discounts, as well as annual product allowance

ABOUT L’OREAL AUSTRALIA AND NEW ZEALAND

L’Oréal ANZ is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role. If you require any adjustments or accommodations in our recruitment process, employment or have questions in regards to accessibility please email corpanz.accessibility@loreal.com to speak with our Talent Acquisition representative.

We are an equal opportunity employer and we encourage applications from people regardless of gender, ethnicity, religious beliefs or disability. We are an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF). 

L’Oréal ANZ acknowledges the Traditional Owners & Custodians of the lands on which we work and pay our respects to their Elders past, present and emerging.