Content Designer (Remote)

Job description / Role

The Role:

We are looking for a creative and ambitious Content Designer to join the Starbucks MENA Digital Customer Experience & Content team. The ideal candidate will be able to translate campaign briefs into eye-catching and memorable digital content that will appeal to our audience and help us to stand out from our competitors

The Content Designer reports into the UX Manager and sits alongside other specialist roles in the Customer Experience & Content team, including Digital Commerce, SEO, and CMS. The UX Manager is responsible for creating outstanding, commercially-focused user experiences across all of our platforms, and the Content Designer will play a key role in supporting him/ her. The Content Designer will be expected to draw on their own experience to contribute towards the personal development of others, and ensure that this team becomes a high-performing part of our organization
The Content Designer will demonstrate a strong appetite to learn and develop their skills as digital tools, techniques and best practices evolve, and he/ she will look to other brands for inspiration. He/ she should also be capable of providing guidance and education for fellow marketers and for stakeholders in the wider business – including those in more senior positions. He/ she will act as an ambassador for Marketing at Starbucks and support our drive to be recognized as a center of excellence within the Starbucks world, and to become an award-winning team within our region and industry

Requirements

Qualifications & Requirements:

Essential:

– 3 years of experience in content design, with at least 1 year of experience creating digital content across multiple platforms
– Experience creating content across a range of media (including written, visual and video)
– Good working knowledge of Adobe Photoshop, Adobe Illustrator and Canva is a must
– Track record and evidence of creating digital content that that consistently outperforms vs. stated objectives and make a measurable contribution towards the acquisition, conversion and retention of customers
– Experience of evaluating usability with A/B testing methods and appropriate measurement tools, and identifying appropriate adjustments to be made to improve the customer’s experience

Desirable:

– Experience of working with Insights (or similar functions) and translating customer understanding into digital content
– Experience of taking briefs for new content and rapidly translating them into a high-quality draft
– Experience with large regional and matrix organizations
– First-hand experience in the HORECA/ FMCG/ CPG sectors in MENA
– Experience as contributor to process improvement, team capability building, or organizational digital transformation is a valuable plus

About the Company

As a leading international franchise operator, with nearly 90 of the world’s most recognised brands in its portfolio, Alshaya Group brings great shopping, dining, leisure and hospitality experiences to millions of customers across the Middle East & North Africa, Russia, Turkey, Europe and beyond.

Alshaya Group is a dynamic multinational business and family owned enterprise with a consistent record of growth and innovation. For 35 years, Alshaya has been a pioneering force in brand franchising, using its exceptional knowledge and experience to expand at pace.

Our portfolio of well-loved international brands includes Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn, KidZania and, coming soon, Hampton by Hilton.

From one retail franchise store opened in Kuwait in 1983, Alshaya Group has consistently grown and diversified and today offers customers an unparalleled choice of brands across multiple sectors; Fashion & Footwear, Health & Beauty, Food, Optics, Pharmacy, Home Furnishings, Leisure & Entertainment, and Hotels. A diverse, skilled team of 53,000 people from 120 nationalities support more than 4,000 stores, cafes, restaurants and leisure destinations, a growing online business and a commitment to delivering great customer experiences.