What to Expect as Content Lead at Leafwell:

Stepping into the role of our Content Lead, you’ll find yourself at the nexus of our digital strategy, driving engaging narratives that align with our objectives and audience. Balancing editorial oversight with astute SEO and ASO strategies, you’ll increase our online visibility, manage a vibrant team of creatives, and ensure content accuracy and consistency. With a marketing degree and 5+ years of experience under your belt, your digital marketing prowess, exceptional writing skills, and understanding of cannabis industry regulations will steer our content toward success. Prepare for a challenging, rewarding role that leverages your leadership and strategic thinking to make a significant impact.

Key Responsibilities

The Content Lead will have the following key responsibilities:

Content Strategy

• Develop and manage a comprehensive content strategy that aligns with Leafwell’s brand, emphasizing organic growth and high-quality output across multiple platforms.
• Oversee editorial standards for website and app content, ensuring consistency, accuracy, and regulatory compliance.
• Collaborate with cross-functional teams to optimize content and identify promotional opportunities, managing projects from conception to completion.

SEO & ASO Strategies

• Develop and execute effective SEO and ASO strategies to increase visibility on search engines and app stores, driving organic traffic and boosting downloads.
• Lead SEO and ASO efforts to enhance online visibility, organic traffic, and app downloads.
• Conduct keyword research and content optimization, monitoring performance with tools like Google Analytics, App Annie, and Sensor Tower.
• Monitor and report on SEO performance using analytics tools such as Google Analytics, SEMrush, and Ahrefs.

Requirements

Our Ideal Candidate: Skills and Qualifications

• Bachelor’s degree in marketing, communications, journalism, or related field.
• Minimum of 5 years of experience in content marketing and organic growth.
• Strong understanding of content marketing, SEO, and ASO best practices.
• Experience managing and leading a team of writers, designers, and developers.
• Excellent writing and editing skills, with the ability to create engaging and informative content.
• Proficient in Google Analytics, SEMrush, Ahrefs, App Annie, Sensor Tower, and other relevant digital marketing tools.
• Familiarity with regulatory requirements for the cannabis industry.

Who is Leafwell?

• Leafwell is an Integrative Cannabis Health Platform that aims to increase access, education and research into cannabis as medicine, so millions can find the relief they need.
• As the premier destination for individuals seeking information and guidance on medical cannabis, Leafwell stands at the forefront of the industry. Our collaborations with dispensaries and healthcare providers, paired with our use of advanced technology, enable us to offer personalized and effective cannabis solutions.

Why Leafwell?

When you join Leafwell, you’ll be part of a passionate and driven team that is dedicated to making a meaningful difference in people’s lives. We believe our employees are the backbone of our success, and as such, we strive to create a supportive and engaging work environment that nurtures growth and fosters innovation.

At Leafwell, You’ll Have The Opportunity To

• Work at the intersection of healthcare, technology, and the rapidly evolving cannabis industry.
• Work alongside industry experts, thought leaders, and like-minded individuals who share your passion for medical cannabis and its life-changing benefits.
• Impact the lives of millions by making medical cannabis more accessible and understood.
• Enjoy flexible work arrangements and be part of a forward-thinking, supportive team environment.
• Competitive compensation, with opportunities for growth and professional development.

Benefits Highlights

For our benefit-eligible team members, our benefits include, but are not limited to:

• Remote first – Most of our employees are 100% remote. Positions requiring travel enjoy a hybrid environment.
• Paid time off – Generous paid time off, including vacation and sick leave (every employee needs time to unwind, refresh, and renew their mind).
• Health & Wellbeing – Comprehensive health package, including medical, dental, vision, FSA/HSA, and other ancillary products.
• 401K: company-sponsored 401k with 4% match; fully vested after 90 days!
• Growth – Our employees advance with us!
• Training and Development – We foster a culture of learning. We encourage our employees to take part in educational, training, and development opportunities.

Join us at Leafwell, where your passion meets purpose, and together, we can revolutionize the medical cannabis landscape to improve patient’s quality of life and overall health.