Content Marketing Lead (Remote)

Content Marketing Lead | ClickView | United States

Join a passionate marketing team at a worldwide leading educationalvideo company
Drive relationships and enhance video learning experiences forschools
Full time permanent role, located in US, working from home remotely +ability to visit our Charleston SC office several times as year

Content Marketing Lead | ClickView | United States

Join a passionate marketing team at a worldwide leading educational video company
Drive relationships and enhance video learning experiences for schools
Full time permanent role, located in US, working from home remotely + ability to visit our Charleston SC office several times as year

Why Join Us?

Do you want to make a positive impact on the education of future generations? If the answer’s yes, then we want you here at ClickView. We believe in using the power of video to transform traditional education, allowing students and teachers to foster a creative and innovative educational environment, from wherever they are.

At ClickView, we look for passionate professionals who are seeking a hands-on role in a dynamic organisation. In turn, we invest in our staff to enhance overall team performance and achieve growth together. You can expect support and investment in your future career and professional development.

Are you ready to take your first step with us?

The role:

We are looking for a creative and experienced Content Marketing Lead to join our US team. This role is pivotal in driving our marketing efforts, specifically targeting K-12 educational leaders. You will be responsible for creating compelling content, writing copy, managing events, and executing strategic campaigns across various platforms, including LinkedIn and email. The ideal candidate has a background in marketing within the edtech sector or education and possesses excellent copywriting skills.

Your responsibilities include:

Content Creation and Copywriting:

Develop compelling and high-quality thought leadership content tailored for K-12 educational leaders
Write engaging copy for various marketing channels, including LinkedIn, email campaigns, blog posts, and white papers
Collaborate with the global marketing team to align content with overall branding and messaging

Event Strategy and Management:

Plan and execute in-person events aimed at engaging K-12 education professionals.
Develop event strategies that align with our marketing objectives and resonate with the target audience
Coordinate with event vendors, speakers, and internal teams to ensure successful event execution

Content Marketing for LinkedIn and Email:

Create and manage content marketing campaigns for LinkedIn and email that drive engagement and lead generation
Work with our Marketing Automation Specialist to develop targeted email marketing campaigns to nurture leads and convert them into sales opportunities
Monitor and analyze the performance of LinkedIn and email campaigns, making data-driven adjustments to improve results

Collaboration and Teamwork:

Work closely with a marketing manager, marketing automation specialist and graphic designer who are based out of Sydney, Australia to produce compelling content and marketing material
Coordinate with the US-based sales team to understand their needs and create content that supports lead generation and sales efforts
Collaborate with the global marketing team, adjusting work hours as needed to accommodate meetings across different time zones

Market Expansion and Growth:

Drive targeted marketing campaigns to expand ClickView’s reach and growth in the US K-12 market
Identify new opportunities for market penetration and growth, leveraging industry trends and insights
Monitor competitor activities and market trends to stay ahead in the education technology space

Requirements:

Proven experience in a marketing role, preferably within the edtech sector or education
Strong copywriting skills with a portfolio of compelling content created for digital and traditional platforms
Experience in email marketing, including campaign development and performance analysis
Ability to work independently in a remote environment while collaborating effectively with a global team
Flexibility to work across different time zones to coordinate with the global marketing team based in Australia
Familiarity with marketing automation tools and lead generation techniques

Desirable:

Experience as an educator or working within the education sector
Proficiency in using LinkedIn for professional content marketing and engagement
Knowledge of the US K-12 education landscape and its key challenges and opportunities
Experience in event strategy and management, particularly in the education sector
Previous experience in a lead generation role in an edtech or education-related company

Benefits:

Paid leave – 20 days paid annual leave, paid sick leave and extra paid Wellbeing and Volunteering leave 🚴
401k match and Platinum health insurance (80% coverage) – with vision and dental included 💰
Flexible working hours and arrangements – to accommodate for different working preferences and personal situations 🏠
Generous parental leave policy – offering 16 week’s full pay 🚼
100 days working from anywhere – work remotely from a different location for up to 100 calendar days per year 🌎
Learning and Development budgets – access to LinkedIn Learning, along with professional opportunities made available to all our teams, so you can continue growing to be the best you 🥇
Wellbeing Policy – with access to EAP and wellbeing apps, we put your mental health and wellbeing at the forefront of what we do 💆‍♂️