Content Marketing Manager (Remote)

Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.

Smile has been operating successfully with a globally distributed team since 2017.

The Role

Key Responsibilities

• Develop & execute a comprehensive content marketing strategy aligned with company objectives & member personas to drive engagement across each stage of the member funnel. brand awareness, lead generation, member engagement & retention.
• Utilise AI-driven insights to identify content opportunities and optimise content performance and audience targeting.
• Produce high-quality and engaging content across various platforms (website, social media, email etc.) that educates, informs, and inspires our audience.
• Update and refresh existing content to ensure relevance and maximise SEO impact.
• Develop content tailored to each stage of the member journey, from awareness to conversion, retention, and re-join.
• Implement personalised content strategies using AI tools to enhance member engagement and conversion rates.
• Monitor campaign performance, analyse results, and iterate strategies based on data-driven insights.
• Leverage AI-powered analytics to refine content delivery and distribution strategies.

KEY PERFORMANCE INDICATORS

• Cost per new piece of content
• Content engagement
• Expanding into new mediums (infographics, video)

Ideal Profile

Requirements

This FULL-TIME ROLE will only suit someone who also meets the following requirements:

• Has a passion for excelling in all they do, and this is evidenced in references provided in your application
• Has extensive experience and evidence of achieving exceptional results in Brand Content Management
• Can be analytical, strategic, and creative when the role requires it
• Has perfect spoken & written English
• Has the highest integrity

If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!

What’s on Offer?

• 100% Remote: Enjoy the flexibility and convenience of working from anywhere.
• Full-Time Position: Secure a stable and consistent work schedule.
• Similar Time Zone: Work seamlessly with a team in a compatible time zone.
• Established Company: Join a nearly 20-year-old successful & growing organisation.
• National Presence: Be part of a national Australian company.
• Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
• Top-Tier Leadership & Team: Collaborate with ‘A’ leadership and ‘A’ players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
• Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
• Creative Freedom: You will be supported to explore new ideas, formats, and approaches, making your work enjoyable and innovative.
• Content Variety: Enjoy creating various content types, including blogs, e-books, infographics, videos, podcasts, and social media posts, keep your work dynamic and engaging.
• Robust Editorial Calendar: Implement an organised editorial calendar and consistent content production that helps you align your efforts with key business milestones and seasonal trends.