Copywriter (Remote)

About us:

CI-Group is an end-to-end brand services company that helps our clients build their brands, launch their products and connect with their customers. Located in Lebanon, NJ, our company has more than 60 employees, with several divisions including branding, design, experiential + events, digital, advertising, strategy + research, branded merchandise, warehousing + fulfillment, and printing + mailing. Weve been in business for over 30 years, and are proud to have an impressive list of clients from the entertainment, finance, healthcare and luxury brands industries, among others.

About The Position

If youre a creative writer skilled at crafting effective marketing materials, this is for you. Our advertising agency is seeking a full time Copywriter with prior experience in writing for digital media AND healthcare/med tech clients. The Copywriter will create compelling and effective marketing communication for a variety of digital media (websites, landing pages, emails, social media, decks infographics, videos, interactive brochures etc.). Secondarily, the Copywriter will also write for print (brochures, detail aids, booklets), events, sales, and training materials. A typical work day could see you switching between 3-5 different tasks, each for a different product or brand. So being highly organized, detail oriented, proactive and an excellent communicator are absolute musts for this position. The Copywriter role will involve analyzing market/clinical research, device features and benefits, user challenges and use cases, client business goalsand synthesizing it all into persuasive reader-oriented communication for different audiences. Working with our Director of Copy, Senior Art Director and the rest of our creative team, you will create work that is aligned with best practices for each format, breaks through the clutter and works in harmony across all creative executions. You will also assist with editing, re-writes based on client feedback, and referencing to ensure alignment with brand guidelines and approval from MLR (Medical-Legal-Regulatory)

Responsibilities

• Must be located in the US and be able to work EST hours 8:30am – 5:30pm.
• Take clinical/business messaging and convert into conversational, jargon-free communication for a variety of formats.
• Copywriting and editing for diverse audiences (both B2B and B2C, internal and external) across media, adhering to brand standards and style guidelines, creative briefs and campaigns.
• Reference and submit materials for brand and LMR review, with strict adherence to client copy review, brand guidelines and feedback.
• Collaborate with other writers, designers and account managers to generate and refine conceptual ideas and campaign messages
• Adapt approved materials (like campaign concepts and websites) into related touchpoints that extend the campaign (such as emails, social media posts, customer presentations, sales tools, and other tactics)
• Handle copy revisions on multiple pieces at different stages of approval in parallel
• Manage recurring jobs (like monthly webinars, social media campaigns) with minimal supervision
• Communicate with internal team to discuss objectives and parameters before the start of every project, and to collaborate on creatives throughout the process from ideation to delivery
• Interface with clients to present work, rationalize choices, and make real-time ideas in meetings

Required Experience

Skills:

• Able to work independently on tasks and collaborate with team members remotely
• Comfortable with interpreting and organizing clinical data and business jargon
• Very organized and efficient in managing multiple projects, maintaining version control and handling the pressure of meeting strict deadlines
• Communicate persuasively and listen actively in virtual meetings, presentations and emails
• Can research topics and leverage analytics to tweak content for improved performance

Required Experience

• A minimum of 2-3 years of ad agency AND healthcare/MedTech/pharma agency experience
• Prior professional experience in writing, editing, and proofreading for North American markets
• Research and citing studies in the American Medical Association (AMA) Manual of Style
• Proficient in Microsoft Office (Word, PowerPoint), with digital media skills (Marketo, Figma) a plus

Portfolio: Submitting a portfolio of 3-5 relevant writing samples is highly recommended (PDF or web link). Show us your writing process and examples of how you achieved business impact through clutter-breaking creative writing.

Benefits

Benefits:

• Starting salary $80K-$85K
• A steady, fast-paced work environment with a close-knit diverse team and professional culture
• Opportunity to be part of a dedicated, talented and supportive creative group, collaborating with other writers, art directors and account executives
• Work with a global team at the cutting edge of medical technology and health trends
• Potential to grow with a growing agency

Keyword: Copywriter