Creative Content Strategist (Remote)

Position: Creative Content Strategist

Location: Lucknow(Onsite)

Experience: 2+ years

About the Company:

We’re a Digital Marketing and Advertising Agency focused on People’s Growth. Our philosophy

is simple – to look at the bigger picture of businesses and bring out the best through simple yet

effective digital marketing solutions. Mastroke is a team of advertising & marketing professionals

who always work their best to operate like humans, not just employees.

We started as a handful of members in 2019 and have now grown to a dynamic team of more

than 200 members at all levels. Now, we aim to bring reality to the digital marketing sphere and

keep businesses alive in the highly competitive online world – irrespective of business size,

industry, or race as Mastroke further aims to grow in all verticals of the digital marketing world at

the global stage.

Role Summary:

As a Creative Content Strategist, you will be responsible for crafting and executing innovative

content strategies across multiple digital platforms to engage target audiences and enhance

brand visibility. Working closely with the marketing team, you will drive campaign ideation,

oversee content creation, and integrate online content creation best practices to maximize

content performance. Your ability to translate client objectives into compelling, data-driven

content will be key to success in this role.

Key Responsibilities:

● Content Strategy Development: Design and implement creative content strategies

across platforms such as social media, blogs, websites, and ads to drive engagement

and brand awareness.

● Campaign Ideation: Partner with marketing teams to develop fresh, compelling content

ideas that resonate with diverse target audiences.

● Content Creation: Self-manage the creation of dynamic content (articles, infographics,

videos, social media posts) that reflects brand voice and meets marketing objectives.

● SEO & Digital Best Practices: Incorporate SEO and content optimization techniques

into all content strategies to enhance visibility and performance.

● Performance Tracking: Continuously monitor and evaluate content effectiveness,

making data-driven adjustments to optimize performance and outcomes.

● Content Research: Stay updated on industry trends, audience behavior, and competitor

strategies to inform and evolve content planning.

● Keep an eye for detail: Must have a habit of paying attention to the details to

● Client as well as in-house role: Adept at handling clients as well as in-house work

opportunities with fluency in content writing and strategizing.

Requirements:

● Proven experience (2+ years) as a Content Strategist or similar role, preferably in a

digital marketing agency.

● Confidence in personality and a strong command over content writing/copywriting

skills.

● In-depth knowledge of SEO, social media marketing, and content marketing strategies.

● Exceptional skills in writing, editing, and storytelling with a creative flair.

● A forward-thinking mindset with the ability to generate innovative content ideas.

● Proficiency in content management systems, digital marketing software, and analytics

tools.

● Strong communication and collaboration skills, with the ability to work cross-functionally.

Benefits:

● Yearly performance audits and appraisals

● Workdays: 5 days a week (Monday to Friday)

● A plethora of industry exposure and self-growth opportunities.

● A remote work opportunity