BroadBandTV (BBTV)
Creative Marketing Strategist (Remote)
Creative Marketing Strategist | BroadBandTV (BBTV) |Canada
About RHEI:
RHEI is a creator economy company advancing the industry by helpingcreators, media companies and brands find success through digital content.We provide end-to-end solutions to help creators and media companies growtheir audiences and revenue, while helping brands connect to hard-to-reachdigital fans. Our proprietary technologies leverage generative AI, machine...
Creative Marketing Strategist | BroadBandTV (BBTV) | Canada
About RHEI:
RHEI is a creator economy company advancing the industry by helping creators, media companies and brands find success through digital content. We provide end-to-end solutions to help creators and media companies grow their audiences and revenue, while helping brands connect to hard-to-reach digital fans. Our proprietary technologies leverage generative AI, machine learning, digital signal processing and big data to power our platform and ecosystem, and we are the largest multi-vertical video publisher in the world, reaching tens of billions of monthly views and over 600 million monthly uniques.
About the role:
Location: Remote
Type: Full-Time
Are you a master of bold ideas and strategic storytelling? RHEI, a global leader in AI solutions for content marketing and distribution, is searching for a Creative Marketing Strategist to help us launch our groundbreaking AI product.
In this role, you will lead the charge in crafting and executing innovative, organic marketing campaigns that captivate audiences, elevate our brand, and deliver measurable results. You’ll work at the intersection of creativity and strategy, developing campaigns that make waves with or without paid support. This role demands visionary thinking, a hands-on approach, and an ability to collaborate with diverse teams to create unforgettable experiences.
Key Responsibilities
1. Campaign Visionary
Lead ideation for attention-grabbing, memorable campaigns that build organic reach and engagement.
Research and experiment with unique campaign approaches, staying ahead of trends and setting new benchmarks.
Develop holistic campaign frameworks, including goals, timelines, content themes, and channel strategies.
Ensure campaigns resonate with diverse audience segments, leveraging data to tailor messaging for maximum impact.
2. Brand Story Architect
Craft compelling brand narratives and messaging frameworks that unify product videos, PR efforts, events, content marketing, and experiential activations.
Develop storytelling strategies that connect emotionally with audiences while reinforcing brand values and product positioning.
Lead the production of high-quality brand content, from concept to execution, ensuring every piece supports the broader campaign goals.
Collaborate with design, video production, and PR teams to maintain a consistent voice and aesthetic across all campaign elements.
3. Content Strategist
Conceptualize and execute content calendars aligned with campaign objectives, ensuring timely delivery across all relevant platforms.
Lead and deliver on the creation of platform-specific content, including blogs, videos, social media posts, and multimedia assets.
Identify opportunities to leverage emerging content trends and formats to engage audiences in innovative ways.
Build and oversee partnerships with external content creators and influencers to amplify reach and engagement.
4. Organic Growth Leader
Strategize and execute campaigns designed to generate buzz, conversation, and loyalty without relying heavily on paid media.
Leverage organic channels such as social media, community engagement, earned media, and creator collaborations to maximize exposure.
Monitor and report on organic campaign performance, providing insights and recommendations for improvement.
5. Collaborative Innovator
Act as the central creative lead, coordinating efforts with product, PR, and design teams.
Spearhead brainstorming sessions to align campaign concepts with overarching business objectives and KPIs.
Ensure seamless execution by managing project timelines, deliverables, and stakeholder approvals.
What We’re Looking For
Experience and Expertise
7+ years of experience in marketing, with a strong focus on creative campaign development and brand storytelling.
Demonstrated success in launching standout organic marketing campaigns that drive engagement and elevate brands.
A portfolio showcasing diverse campaigns, innovative concepts, and impactful results.
Skills and Qualities
Exceptional storytelling ability with a knack for translating complex ideas into compelling narratives.
Expertise in integrating PR, events, content marketing, and multimedia into cohesive campaigns.
Strong leadership skills, with the ability to inspire and guide creative and cross-functional teams.
Proficiency in project management, with experience managing multiple campaigns simultaneously.
Adaptability and a growth mindset, eager to experiment and iterate based on feedback and results.
Why Join RHEI?
At RHEI, we’re not just building solutions; we’re shaping the future of human creativity with AI. This is your chance to work with a team of innovators who believe in making bold ideas happen.
Our team is everything. We offer competitive compensation packages, flexible hours and operate on a horizontal management structure that rewards creativity and values transparency.
From our commitment to giving back (support for everyone to volunteer with a charitable or community initiative), our culture committee (social events, team-building, diversity and inclusion), and our support for personal and career development through our learning & development program, we’re not your typical 9-5 gig.
RHEI is an Equal Opportunity Employer. Our goal is to foster a diverse workforce that is representative, at all job levels, of the individuals we serve and to provide employees with a meaningful and inclusive work environment, free of discrimination and harassment.
RHEI believes that diversity and inclusion among our teammates is critical to our success as a global company. We seek to recruit, develop and retain the most talented people from a diverse candidate pool. Indigenous people, people of color, people of all genders or non-genders, and people with disabilities of all types are encouraged to apply.
Ready to break records and redefine marketing? Apply today and let’s create something extraordinary.
We thank everyone for their interest and application, however only those selected for an interview will be contacted.
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