Creative Strategist Copywriter (Remote)

Aspire Digital, a fast-growing digital marketing agency, is seeking a Creative Strategist & Copywriter to join our team. This role focuses on crafting compelling creative briefs, producing audience-focused ad copy, and conducting thorough client and competitor research to support high-performing ad campaigns. If you’re a strategic thinker and a creative writer passionate about turning data into ideas, we’d love to hear from you!

Key Responsibilities

1) Creative Brief Development

• Collaborate with Account Managers to collect client insights, campaign goals, and audience data.
• Develop thorough, actionable creative briefs that provide clear direction for designers, video editors, and other team members.
• Brainstorm and outline hooks, messaging angles, and storytelling concepts for campaigns.

2) Ad Copywriting

• Write persuasive and engaging ad copy tailored to client objectives and platform-specific requirements (e.g., Facebook, Instagram, TikTok, Google).
• Craft multiple variations of headlines, hooks, and CTAs to support A/B testing and drive conversions.
• Ensure all written content aligns with the client’s brand voice, tone, and style guidelines.

3) Research

• Conduct in-depth client and competitor research to understand industry trends, audience behaviors, and emerging opportunities.
• Develop detailed research documents highlighting insights to inform creative strategies.
• Refine creative briefs and copy based on data-driven recommendations and client feedback.

4) Collaboration & Communication

• Work closely with the creative and account management teams to ensure cohesive messaging and alignment across campaigns.
• Join client meetings as needed to gather input, present creative ideas, and refine outputs.

Required Skills & Qualifications

Experience

• 3+ years in a creative strategy, copywriting, or research-focused role within a marketing or advertising agency.
• Proven track record of delivering high-quality creative briefs and ad copy that drives campaign success.

Core Skills

• Exceptional research, writing, and editing abilities with a keen eye for detail.
• Strong ability to translate client goals and data insights into actionable creative strategies.
• Proficiency in simplifying complex ideas into clear, compelling messages.

Collaboration & Soft Skills

• Highly creative and innovative thinker with a collaborative mindset.
• Strong organizational and time management skills to handle multiple projects simultaneously.
• Excellent communication skills, both written and verbal, to effectively interact with internal teams and clients.

Preferred Skills

• Familiarity with project management tools like ClickUp.
• Knowledge of psychology-based copywriting techniques and storytelling.
• Experience conducting competitor analysis and market research.

Key Performance Metrics

• Quality and clarity of creative briefs.
• Client satisfaction with creative outputs and ad copy.
• Timeliness in delivering high-quality briefs, copy, and research documents.
• Positive feedback from internal teams and clients on collaboration and communication.

What We Offer

• Opportunity to work with a dynamic, creative team at a growing agency.
• Exposure to diverse industries and clients, allowing you to expand your skills and expertise.
• Flexible remote work options with a supportive environment focused on professional growth.
• A collaborative culture where your ideas directly impact campaign success.