Creative Strategist (Remote)

About Our Client

A progressive omnichannel growth marketing agency is shaping the future of advertising and seeking innovative minds to contribute to its evolution.

This agency focuses on retail, e-commerce, and consumer businesses, and has recently been recognized as one of the fastest-growing private companies in America by Inc. 5000 (2023), as a top 1% digital advertiser by Varos (2023), and its founders have been honored as Forbes 30 Under 30 recipients for Marketing and Advertising North America (2024).

The organization is excited to introduce a brand-new role: Creative Strategist. This position will serve as a pivotal foundation for successful growth marketing programs.

In this role, the individual will be responsible for developing compelling, platform-specific campaigns that connect with target audiences, collaborating with designers and editors to bring creative visions to life, and analyzing performance metrics across channels to continually enhance strategies for optimal impact.

Who You Are

– **Creative Vision and Ownership:** Proven ability to generate, develop, and execute creative ideas from concept to completion, acting as the primary creative force behind campaigns.

– **Creative Leadership:** Proficient in collaborating with designers, editors, and cross-functional teams to realize cohesive creative ideas, ensuring seamless integration across departments.

– **Masterful Copywriting:** Expertise in crafting impactful messaging, defining brand voice, and creating engaging copy, captions, and hooks that resonate with target audiences and drive measurable engagement.

– **End-to-End Campaign Development:** Demonstrated experience in constructing multi-channel campaigns for organic, paid, web, and digital touchpoints, showcasing brand aesthetics, messaging, and strategic intent.

– **Platform Expertise:** In-depth familiarity with TikTok, Instagram, and emerging platforms, equipped with understanding of platform-specific strategies, content direction, and technical specs.

– **Direct Response Savvy:** Strong grasp of direct response advertising fundamentals, including high-performing hooks, visual trends, and creative elements that boost performance.

What You’ll Do

Creative Development & Storytelling

– Lead comprehensive creative processes, including research, strategy, concept development, briefing, and storyboarding, to ensure consistent daily content delivery.

– Develop engaging content strategies that align with client brand voice and objectives across social platforms.

– Craft compelling, culturally relevant storytelling concepts that drive key performance metrics while upholding high creative standards.

– Collaborate with design and video teams to produce optimized assets (videos, graphics, GIFs) tailored for each social media channel.

Strategy, Research, & Analytics

– Introduce fresh, innovative ideas, angles, and concepts to consistently drive creative momentum for clients.

– Conduct competitive research to identify trends and cultural moments that can inspire and shape new content.

– Utilize data-driven insights to identify growth opportunities, refine strategy, and guide creative direction.

Client Partnership

– Serve as the bridge between brand and performance marketing, integrating brand identity into performance-driven creative that aligns with strategic goals.

– Lead client meetings centered on creative reviews and campaign results, ensuring alignment and transparency.

– Act as a trusted advisor, guiding clients on brand positioning, public image, and inspiring impactful creative ideas that enhance brand awareness and engagement.

Project Leadership

– Oversee the entire creative process from ideation to execution, ensuring timely delivery of all assets.

– Coordinate with internal teams to manage schedules, resources, and production timelines.

– Ensure all creative assets meet project scope, objectives, and brand standards.

What it’s like to work at the Company

The organization only seeks out the best—from its clients to its team members. The team is regarded as the most valuable asset, and highly competitive salaries are offered along with the following benefits:

– Unlimited Vacation Policy and Holidays: Recognizing that recharging is essential for growth, a flexible vacation policy and 10 holidays throughout the year are provided to keep team members refreshed.

– Location Flexibility: A remote-first culture that fosters a strong community base, with hubs in multiple cities, including the Bay Area, New York, Philly, Lisbon, Sao Paulo, and Barcelona.

– Health & Wellness: Company-sponsored medical, dental, and vision benefits are available to promote health and well-being.

– Parental Leave: Flexible parental leave benefits support new parents during this important transition, ensuring they have time to bond with their families while maintaining work-life balance.

– Financial Growth and Retirement: After one year, a robust 401k program with company match, equity incentives, and profit-sharing opportunities are offered to assist team members in saving as the company thrives.

– Endless Opportunities for Growth: The agency fosters an interdisciplinary approach, providing insights into services that extend beyond job descriptions. Team members are encouraged to grow their skills and interests through collaboration across functions.

This is a remote role open to candidates based in Pennsylvania, New York, or Florida, with the legal right to work in the United States.