Crm And Lifecycle Marketing Specialist (Remote)

100% Remote – CRM and Lifecycle Marketing Specialist

FT/Direct Hire

$75k-$95k DOE

Our client, an innovative Digital Marketing Agency, is looking for a standout CRM and Lifecycle Specialist to join their team. This is a client facing role where you will lead Email/SMS campaign strategy and execution.

MUST BE A KLAVIYO EXPERT

Responsibilities

Prior agency experience is preferred.

• Ideate, develop, and execute lifecycle marketing campaigns & automations in collaboration with client teams, including content briefing, email and SMS build/deployment, and quality assurance testing

– Analyze data and provide regular insights to evaluate performance and identify areas of opportunity.

– Define and monitor customer segments through recency, frequency, and monetary value. Brainstorm high-level strategies around VIP, retargeting, and cohort-based audiences.

– Develop a deep understanding of customer sentiment and LTV drivers to fuel new marketing initiatives.

– Lead regular client meetings and administration of deliverables. Act as main point of contact for client communications, deliverables, and tasks.

– Consult on end-to-end content execution process: content strategy, creative briefing, scheduling, creative development, review, QA, deployment, and reporting. Strives for accuracy and timeliness in these efforts.

– Perform ongoing reporting & develop findings, insights, & actions thereafter to implement.

– Assist in monthly campaign calendar development. Strategize & execute triggered, transactional, loyalty, lifecycle and promotional content to drive regular growth KPIs.

Must Haves

– 3+ years in email marketing, CRM, and/or SMS marketing

– 2+ years of experience managing clients/accounts (preferred)

– Extensive knowledge of Klaviyo (required) + Attentive, Postscript, or other ESP experience is a plus.

– Prior agency experience is a plus.

– Proven track record of generating lifecycle revenue for ecommerce businesses.

– Background working with e-commerce brands is a plus.

– Excellent verbal and written communication.

– Strong attention to detail.

– Comfortable working in a fast paced environment with daily meetings and ad hoc tasks.

– Action-oriented and excited about getting things done.