Crm Manager And Email Marketing Contractor Wfh (Remote)

Job Overview

We are seeking a highly skilled Email Marketing and CRM Manager to spearhead our email marketing initiatives for a vibrant, direct-to-consumer organization. This contract role is pivotal in managing the execution of email campaigns, ensuring effective delivery, insightful reporting, and performance optimization. Your primary focus will be on fostering customer acquisition, engagement, and retention through impactful email interactions.

Key Responsibilities

• Oversee and optimize the existing CRM database, emphasizing personalization, segmentation, and lifecycle triggers while eliminating inactive contacts.
• Formulate strategies for customer lifecycle email flows, designing engaging campaigns tailored to significant customer milestones (e.g., birthdays, purchase anniversaries).
• Collaborate closely with marketing teams to expand the email list via innovative lead-generation initiatives.
• Partner with marketing leadership to ideate, draft, and implement regular email campaigns (twice a week), coordinating with internal design and copywriting teams.
• Build and segment targeted email audiences, ensuring proper setup in platforms such as Klaviyo.
• Proofread and refine email content to ensure clarity, grammatical accuracy, and optimized rendering across various devices.
• Develop and manage trigger campaigns, including post-purchase follow-ups and lifecycle journeys, alongside creative teams.
• Conduct A/B testing to enhance performance, guided by clear objectives and actionable insights.
• Maintain compliance with industry standards and email best practices.

Required Skills

• Proven expertise in CRM and email marketing, with hands-on experience utilizing platforms like Klaviyo or similar.
• Detail-oriented and data-driven, with a passion for optimizing workflows and achieving results.
• Exceptional collaboration and communication skills to facilitate effective teamwork.
• Ability to adapt swiftly and remain organized in a dynamic, fast-paced environment.

Qualifications

• A strong background in managing email marketing campaigns.
• Minimum of 3 years of experience in CRM and email marketing.
• Demonstrated ability to analyze performance data effectively.
• Preferred Bachelor’s degree in Marketing, Communications, or a related field.

Career Growth Opportunities

This position offers an exciting chance to enhance your skills and experience within a growing team, paving the way for future career advancement in email marketing strategies and CRM management.

Compensation And Benefits

• Hourly Rate: (60-)70/hour
• Contract position: 30 hours per week for a duration of 4-6 months
• Flexibility of a remote work environment with a strong emphasis on collaboration and creativity.

Employment Type: Full-Time