Crm Manager Marketing (Remote)

Overview

Join our dynamic team as a CRM Marketing Manager, where you will play a crucial role in enhancing customer engagement and loyalty for our innovative maternity and nursing apparel brand. This remote position offers the opportunity to work alongside passionate professionals in a culture that prioritizes inclusivity and growth.

Key Responsibilities

• Develop and lead the comprehensive CRM strategy across various channels, including email, SMS, direct mail, and loyalty initiatives.
• Enhance campaign performance through strategic segmentation, personalized content, and rigorous A/B testing.
• Manage and optimize behavioral-based marketing automation to boost conversions and uncover retention revenue streams.
• Analyze customer data from platforms such as Klaviyo, Attentive, and Shopify to identify trends and improve lifetime value.
• Implement lead nurturing strategies to optimize customer acquisition and retention.
• Collaborate with cross-functional teams to create innovative re-engagement strategies that drive loyalty.
• Compile and present reports on CRM channel performance, continually seeking optimization opportunities.
• Mentor the Email Marketing Specialist, fostering a collaborative and high-performing environment.

Required Skills

• Strong background in eCommerce analytics, email and SMS marketing, and lifecycle management.
• Proficiency in data analysis tools, with advanced skills in Excel; experience with Looker is advantageous.
• Familiarity with Klaviyo, Attentive, and Shopify preferred, along with experience in loyalty and referral platforms.
• Effective communication and presentation skills, with a customer-oriented mindset.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3-5 years of direct experience in managing CRM strategy and lifecycle marketing.
• 2+ years of experience in team management.

Career Growth Opportunities

Our company is committed to the professional development of its team members. You will have access to resources and learning opportunities that support your career advancement and allow you to take on new challenges in a nurturing environment.

Company Culture And Values

We pride ourselves on creating a diverse and inclusive work environment that fosters equity and belonging. Our core mission centers on supporting mothers through exceptional products and customer care while promoting a positive workplace culture.

Compensation And Benefits

• Competitive salary and comprehensive benefits package.
• Monthly reimbursement for a “Random Act of Generosity.”
• 40% product discounts for employees and 15% off for friends and family.

Why You Should Apply

This is a unique opportunity for a data-driven marketer to contribute to a mission-driven company that makes a tangible difference in the lives of mothers. Join our award-winning team and be part of a culture that values innovation, collaboration, and success.

Employment Type: Full-Time