Crm Manager (Remote)

Pure is a global dating app committed to bringing honesty and fun into the dating world. We

believe that dating is more than just swiping – it’s a delightful journey where everyone can

discover something special, regardless of their preferences!

We’re a passionate, innovative team on the lookout for an experienced CRM Manager to join our Product Marketing team and help us elevate our customer engagement strategy.

What will you do?

• Develop CRM strategies to increase user engagement, retention, and lifetime value.
• Create personalized email, in-app, and push campaigns based on user behavior.
• Build long-term user relationships to encourage app usage and reduce churn.
• Collaborate with Product Marketing, Data, and Design teams to align CRM with overall goals.
• Analyze campaign performance and optimize based on data insights.
• Segment users and tailor messaging for different demographics.
• Manage the CRM database, ensuring accuracy and privacy compliance.

Who are we looking for?

• 3+ years of experience in CRM management or customer engagement, ideally within a fast-paced tech, mobile app, or dating industry environment.
• Hands-on experience with CRM platforms and automation tools.
• Strong understanding of data analytics and segmentation to drive personalized, impactful campaigns.
• Experience with A/B testing, campaign optimization, and data-driven decision-making.
• Ability to create compelling, user-centric content that drives engagement and retention.
• A deep passion for delivering excellent user experiences and building meaningful connections with app users.
• Ability to manage multiple projects and campaigns simultaneously in a fast-paced, evolving environment.
• Knowledge of GDPR and privacy regulations in relation to CRM and user data.
• English is mandatory – fluency in additional languages is a plus.

The Role:

• This position is remote and we are open to any location but you need to operate in CET timezone.
• You will report to the Product Marketing Lead and work closely with cross-functional teams such as Product, Data, and Design.
• You will also collaborate with the wider marketing team, including the Social Media Manager, Influencer Manager, and Brand Marketing + Partnership Lead.
• You will be an advocate for customer-first strategies and will have the opportunity to make a direct impact on user engagement and growth.

What do we offer?

• Remote work.
• A competitive salary that matches our expectations and your level of experience.
• Yearly performance bonus.
• An opportunity to work on a product in the growth stage.
• Yearly education budget.
• A multinational and diverse workplace.

You will report directly to the Marketing Director and work closely with cross-functional teams to ensure the brand stays aligned with overall business strategy.

Don’t worry if you don’t tick every box—if you’re excited about the role, we want to hear from you! Diverse backgrounds and experiences are welcomed at Pure.

Apply now and help us lead the charge in the evolving world of dating!