Crm Manager (Remote)

Who We Are

Our romantic relationship with our partner is one of the most important parts of our lives, but building and maintaining a happy relationship over time can be challenging. We want to make the journey easier.

We believe in the daily practice of love, and through our award-winning mobile app launched in October 2020, we’ve been helping couples connect in a fun, effective, and affordable way. Recognized as one of Google’s Best Apps of 2020 and Apple App of the Day in January 2023, we proudly serve over 250,000 users daily, establishing ourselves as the #1 player in the relationship management category.

About The Role

We’re looking for an exceptional CRM Manager to help deliver our lifecycle marketing strategy and increase customer lifetime value.

This is a great opportunity to have an immediate impact in growing startup and deliver outstanding CRM campaigns and customer journeys to increase user engagement, retention and revenue.

What Your Role Encompasses

• Plan, build and optimise high-performing CRM campaigns and flows across email, push and in-app message, including audience definition, campaign build, launch, analysis and ongoing improvement
• Continually improve our users’ experience and key metrics through data-driven experimentation and optimisation
• Help users discover the value of Paired, and build a habit of connecting with their partner through effective CRM communications
• Evaluate and report on campaigns and flows, identifying new test hypotheses to improve performance
• Work closely with colleagues from Brand Marketing, Content, Product and Design, to deliver product marketing campaigns and lifecycle communications
• Deliver consistent and innovative customer experiences across our channels and locales

Requirements

• Experience delivering CRM campaigns and customer journeys across email, in-app message and push for a subscription product
• Proficient in accurately build user segments to reach users at the right time in the right channel
• Skilled in identifying drivers of retention, engagement and customer revenue, and designing CRM experiments to increase these actions from users
• Experience in product marketing and campaign planning — able to independently deliver CRM marketing campaigns
• Ability to build, analyse and optimise campaigns and flows in marketing automation platforms (Braze, Emarsys, Iterable or similar)
• Data-driven mindset, can report on campaign and flow performance and identify opportunities for improvement
• Proven experience designing, implementing and analysing multivariate tests to improve performance
• Ability to use data and user research to understand user motivations and apply them to CRM activities
• Strong copywriting skills and creative judgement in English, to ensure CRM campaigns are effective and on-brand
• A valid UK or European working permit or passport (no sponsorship requirements)

Benefits

What We Offer

• Yearly salary between £52-58k (role is available in other European markets, the salary will be slightly adjusted to the cost of living in your country)
• Significant stock options
• Fully remote work setup from any European country within ±1 hour of London time
• 3x company offsites every year (e.g. in Malaga, Florence, Lisbon…)
• Subsidised co-working space
• 25 days annual leave (+public holidays)
• Yearly learning budget of £1,000 / €1,150
• Three months paid maternity leave, one month paid paternity leave inclusive same-sex and adoptive parents
• Comprehensive health insurance
• Opportunity to help millions of people with their relationship

Hiring Process

• Application review
• Initial Call with Martin (our recruiter)
• Task Assignment – Complete a task at home, which you will present to Dom (Head of CRM) and Gessica (CMO)
• Team Interviews – The final step involves interviews with different team members you would be working with on a day-to-day basis

Diversity & Inclusion at Paired

• Our core value is championing relationships. Our app was built to serve all couples regardless of culture, gender, sexual orientation, and ethnicity
• We strive to create an inclusive environment where unique perspectives are encouraged, as we firmly believe that diversity enhances our company, culture and product

We regularly review our hiring processes, materials and pipeline to ensure they are accessible and free of bias, offering equal opportunity to underrepresented groups. We are also always learning. We maintain open minds and welcome feedback on how we can improve, no matter where it comes from

And one last thing…

Excited by our business but not sure if you meet the job criteria? Not to worry! If you feel you have that special something and could contribute to our mission, get in touch anyway. We are always looking to add great people and we know that you are more than your CV. We would encourage you to apply regardless as we don’t believe that ticking off a list of skills is the only thing that makes a great candidate.