Crm Marketing Manager (Remote)

Smile is committed to revolutionising quality healthcare accessibility and affordability for the people of Australia. Smile is the top-rated dental cover in the country, offering Retail Dental Cover to the public and Corporate Dental Cover to companies and their teams across Australia.

Smile has been operating successfully with a globally distributed team since 2017.

The Role

KEY PERFORMANCE INDICATORS

• Email and Notification Engagement Metrics: Increase key email performance metrics (open rates, click-through rates, conversion rates, unsubscribe) and optimise mobile app notifications to improve click-through and conversion
• Onboarding: Implement and optimise campaigns designed to improve new member onboarding, including mobile app usage, choosing a dentist and scanning invoices and increasing member engagement metrics (e.g. rewards, referrals, open rates, click-through rates).
• Retention: Implement and optimise email and app notification campaigns designed to improve the retention of current subscribers
• Innovation and Optimisation: Implement new AI-driven CRM features or strategies quarterly to enhance efficiency and effectiveness

Key Responsibilities

• Develop and execute a comprehensive CRM strategy aligned with business goals to drive YOY sales growth and retention rates to meet or exceed goals.
• Onboarding, engaging, and renewing members through email, SMS, and in-product touchpoints.
• Developing processes to help the company get closer to our members, generating insights that improve our members’ experience and the marketing programs that attract and retain them
• Implement campaigns to increase app downloads, dental invoice scans, and overall app engagement.
• Design and execute rewards programs and referral initiatives to enhance member engagement.
• Leverage tools within ActiveCampaign, including AI, to optimise member engagement and conversion rates.
• Collaborate cross-functionally with marketing, sales, and product teams to enhance member journeys and experiences.
• Develop personalised communication strategies for renewals and proactive member support.
• Leverage predictive analytics to identify at-risk members and implement preemptive retention measures.
• Design and execute targeted email campaigns, workflows, and automation sequences to nurture leads and increase conversions.
• Implement a continuous testing strategy to evaluate the business impact of new subject lines, email creative, and email frequency
• Utilise data analytics and AI-driven insights to optimise campaign performance and member segmentation.
• Oversee CRM database integrity and ensure accurate member data management.
• Analyse member behaviour, trends, and feedback to inform strategic decision-making and improve the member experience.
• Stay updated on CRM technologies and industry best practices to drive continuous improvement and innovation in member engagement strategies.

Ideal Profile

Requirements

This FULL-TIME ROLE will only suit someone who also meets the following requirements:

• Has a passion for excelling in all they do, and this is evidenced in references provided in your application
• Has extensive experience and evidence of achieving exceptional results in CRM Management
• Can be analytical, strategic, and creative when the role requires it
• Has perfect spoken & written English
• Has the highest integrity

If you believe you are a great fit for the role and meet ALL requirements above, we are looking forward to hearing from you!

What’s on Offer?

• 100% Remote: Enjoy the flexibility and convenience of working from anywhere.
• Full-Time Position: Secure a stable and consistent work schedule.
• Similar Time Zone: Work seamlessly with a team in a compatible time zone.
• Established Company: Join a nearly 20-year-old successful & growing organisation.
• National Presence: Be part of a national Australian company.
• Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
• Top-Tier Leadership & Team: Collaborate with ‘A’ leadership and ‘A’ players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
• Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
• Advanced CRM Technology: Cutting-edge CRM platform (ActiveCampaign) and supporting tools such as PowerBI, Asana, etc.
• Data-Driven Decision Making: Enjoy prioritising data-driven strategies that ensure you make informed decisions, personalise marketing efforts, and improve customer satisfaction.