Crm Marketing Manager Wfh (Remote)

We are in search of a results-oriented CRM Marketing Manager, who possesses a passion for leveraging data to drive impactful marketing strategies that resonate with mothers. This remote position offers a unique opportunity to enhance our renowned line of maternity and nursing apparel while making a substantial difference in the lives of our customers.

Company Culture And Values

Join our vibrant and inclusive team of over 50 dedicated professionals working across various global locations. We are committed to supporting mothers through exceptional maternity and breastfeeding clothing, superior customer service, and empowering content. Our remote work flexibility promotes a harmonious balance between career and family life. We pride ourselves on our dedication to diversity, equity, inclusion, and belonging, which has enabled us to build a rich and diverse talent pool. Our company has consistently featured on the Inc. 5000 list of the fastest-growing privately held companies for six consecutive years, and our award-winning products have been highlighted in prestigious publications such as Forbes and Self Magazine.

Key Responsibilities

• Develop and implement a comprehensive CRM strategy across essential channels, including email, SMS, and loyalty programs, to ensure cohesive, data-driven campaigns that enhance customer engagement and retention.
• Optimize campaign performance through advanced segmentation, personalization, and A/B testing to increase engagement and conversion rates.
• Manage and test behavioral marketing automation to identify and improve conversion opportunities.
• Analyze customer behavior and trends from multiple platforms, extracting actionable insights to enhance customer lifetime value and marketing effectiveness.
• Utilize subscriber data to identify high-value customer segments, creating targeted marketing strategies to elevate revenue and decrease churn.
• Collaborate with the Paid Media team to develop innovative strategies that drive loyalty and re-engagement.
• Provide ongoing performance analysis through regular reporting, pinpointing areas for optimization and enhancing campaign outcomes.
• Work alongside the Email Marketing Specialist to manage the marketing calendar and strategies.
• Engage in customer feedback activities, integrating insights into future marketing efforts.
• Mentor and guide the Email Marketing Specialist, fostering a collaborative and high-performing marketing function.

Required Skills

• Proven expertise in retention marketing and CRM strategies.
• Strong analytical capabilities, adept at data analysis and reporting.
• Familiarity with marketing tools such as Klaviyo, Attentive, and Shopify.
• Excellent communication and collaboration skills.
• Detail-oriented with a proactive approach to task execution.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3-5 years of direct experience managing CRM strategies and lifecycle marketing.
• A minimum of 2 years in a team leadership role.
• Proficiency in data analysis tools; experience with Looker and GA4 is advantageous.

Career Growth Opportunities

At our company, we prioritize your professional development, offering opportunities to collaborate across teams and lead initiatives that contribute to both personal growth and the company’s success.

Compensation And Benefits

• Competitive salary and a comprehensive benefits package.
• Monthly reimbursement for a unique “Random Act of Generosity.”
• Generous product discounts for employees and their friends and family.

Employment Type: Full-Time